Job Description:

Area Sales Manager, Prime LAP

Company: Anand Rathi Global Finance Limited
Position: Area Sales Manager Prime LAP / SME LAP
Department: Sales
Product: Loan Against Property (LAP)

Job Summary:

The Area Sales Manager will be responsible for driving Prime LAP business in the assigned area, managing the sales team, developing DSA/channel relationships, generating quality leads, and ensuring achievement of monthly login, sanction and disbursement targets.

Key Responsibilities

- Manage and motivate a team of Relationship Managers/Sales Officers.
- Achieve assigned monthly and annual LAP business targets.
- Develop and maintain relationships with DSAs, connectors, brokers and other sourcing channels.
- Identify and onboard new channel partners to increase business sourcing.
- Generate and monitor leads for Prime LAP/SME LAP.
- Ensure end-to-end handling of cases from lead generation login credit approval sanction disbursement.
- Conduct regular market and field visits with the sales team.
- Ensure proper understanding of customer income, business profile and property details before login.
- Coordinate with Credit, Legal, Technical,



Operations and Collections teams for smooth processing.
- Monitor team-wise and individual login, approval, conversion and disbursement performance.
- Maintain valuable quality of sourcing while ensuring adherence to company credit policies.
- Track competition, market trends, pricing and customer requirements in the assigned territory.
- Prepare regular sales reports and review performance against targets.
- Manage customer and channel-partner escalations effectively.

Key Skills Required

- Experience in LAP / Mortgage / Housing Finance / SME lending.
- Strong DSA and channel-partner management skills.
- Team handling and leadership ability.
- Good knowledge of LTV, FOIR, income assessment, property valuation and credit processes.
- Strong communication and negotiation skills.
- Ability to work in the field and develop new business.
- Target-oriented approach.
- Knowledge of local market and customer segment.

Contact Details : Surendar Thilak /(phone hidden)

Mail ID : [email protected]

📌 Area Sales Manager-Prime LAP- Kammanahalli (Bengaluru)
🏢 ANANDRATHI
📍 Bengaluru