Key Responsibilities

1. Doctor & Hospital Engagement (Referral Management)

- Establish, build, and maintain long-term relationships with Oncologists, Hemato-Oncologists, Surgical Oncologists, Neurologists, and General Physicians.
- Conduct regular scientific and marketing visits to private clinics, nursing homes, and corporate hospitals to pitch PET-CT diagnostic services.
- Address technical or clinical queries from referring doctors regarding scan protocols, tracers, pricing, and turnaround times.

2. Strategic Market Expansion & Campaigns

- Formulate and implement strategic marketing plans to increase patient acquisition and expand the local/regional referral footprint.
- Map high-potential clinical zones and identify recent medical practices for corporate tie-ups and referral pipelines.
- Plan and manage budget-conscious campaigns focused explicitly on promoting PET-CT scan services.

3. Medical Events & Scientific Forums

- Organize and conduct medical outreach programs, health camps, webinars, and Continuous Medical Education (CME) seminars for clinicians.




- Present clinical data and the diagnostic superiority of the centers PET-CT imaging over standard modalities during corporate presentations.

4. Market Intelligence & Analysis

- Monitor competitor pricing, service offerings, and marketing strategies in the diagnostic domain.
- Track key marketing KPIs, patient referral trends, and return on investment (ROI), providing structured weekly and monthly updates to the management.

Required Skills & Competencies

- Clinical Credibility: Strong medical knowledge (understanding of oncology, staging, restaging, and the clinical utility of PET-CT scans).
- Communication & Negotiation: Exceptional verbal and written communication skills to converse comfortably with senior consultants and healthcare executives.
- Relationship Building: Proven ability to manage complex relationships with clinical stakeholders.
- Commercial Mind-set: Target-oriented, self-motivated, and comfortable traveling locally for doctor outreach visits.
- Tech-Savvy: Proficient in Microsoft Office (Excel, PowerPoint) and basic CRM tracking tools.

📌 Medical - Marketing Manager (Anand)
🏢 Roentgen Diagnostics
📍 Anand