The Role Manager-SEO

We are looking for an experienced and analytical AI SEO Manager to lead and coordinate end-to-end SEO initiatives across multiple global markets, languages, and audiences spanning the UK, APAC, Europe, MEA, and the Americas. This role involves managing both internal and external resources while driving onsite and offsite optimisation, keyword expansion, technical SEO execution, and long-term organic growth strategy.

Organic search is a core growth channel at TheSqua.re, and we need someone who can protect, scale, and future-proof it as the search landscape rapidly evolves. The ideal candidate will combine strong commercial thinking with deep technical SEO expertise, be able to think strategically while moving rapid in execution, and collaborate effectively with engineers, content teams, leadership, and other stakeholders to deliver impactful SEO initiatives. Current knowledge of SEO practices and techniques is essential, with the ultimate goal of ensuring our content remains search-engine-friendly and optimised to grow traffic across all platforms.

Responsibilities

- Lead our strategy for visibility in AI-powered search experiences.
- Own the technical SEO roadmap.
- Work directly with engineers to scope, prioritise, and QA SEO changes in every sprint.
- Audit and resolve technical issues swiftly.
- Develop and execute SEO strategies tailored to multiple markets across Europe, MEA, and the Americas.
- Conduct keyword research to guide content teams.
- Review technical SEO issues and recommend fixes.
- Optimise website content and landing pages.
- Manage multilingual and multiregional SEO.
- Balance global brand consistency with local search intent.




- Partner with content and product teams to align editorial output with search demand and topical authority.
- Lead digital PR initiatives.
- Work on internal linking, content clustering, and page optimisation at scale.
- Be proficient in off-page and link building.
- Define and track meaningful KPIs: organic revenue, share of voice, SERP visibility, and AI citation tracking.
- Collect data and report on traffic, rankings and other SEO aspects, and build clear reporting dashboards for leadership.
- Manage internal and external resources.
- Work with social media and PPC teams to optimise campaigns.
- Influence cross-functional stakeholders.

Requirements

- 8+ years of SEO experience, including demonstrable impact on organic growth for a large or global site.
- Preferable background in travel, hospitality, marketplace, or e-commerce SEO.
- Preferably worked on a website with over 200,000 monthly visitors from international audiences.
- Managing a multilingual website.
- Latest knowledge of SEO best practices, reporting and relevant tools.
- Proven technical SEO skills around Core Web Vitals fixes, structured data, hreflang, and log file analyses yourself.
- Proficient in guest posting and PR submissions for high-quality backlinks
- Active working knowledge of AI search tools and how they affect organic visibility.
- Experience managing SEO across multiple countries and languages.
- Comfortable working alongside developers.
- Strong commercial awareness, you connect SEO output to revenue, not just rankings.
- Excellent communication skills.
- Strong organisational and leadership skills.
- Analytical mindset with numerical aptitude.

📌 Manager-SEO (AEO) (New Delhi)
🏢 thesqua.re
📍 New Delhi