Reports to: Assistant Manager Sales MBO (Karnataka, Kerala, TN and Sri Lanka)
Location: Chennai
Position Summary:
The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.
Key Objectives:
- Store Support & Operations
- Sales Performance & Targets
- Visual Merchandising
- Inventory & Stock Management
- Training & Team Development
Key Performance Indicators:
- Net Sales
- Brand Ranking at SIS doors
- Brand Desirability, Store Hygiene, Store Operations
- Training scores, Product Knowledge
- Up scaling Existing Space allocation
- New locations in premium Doors
Organizational relationships:
- Internal: Puma Corporate team, Merchandising/ Trading, Projects, Training and HR
- External: SIS Distributor & Team and Store/SIS Owner, Dept/Floor Manager.
Eligibility Criteria And Functional Competencies Required:
- 2-5 years in retail operations.
- Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.
- Field-based role requires daily/weekly travel across assigned stores.
- Flexible schedule, including weekends and retail peak seasons.