- Convert brand briefs and creative ideas into influencer-ready scripts When needed, co-develop scripts with in-fluencers to ensure authenticity and relatability
- Lead the creation of disruptive, platform-native content ideas and formats
- Write compelling hooks, narratives, and scripts optimized for short-form platforms
- Build repeatable storytelling frameworks that can scale across influencer ecosystems
- Identify and translate social trends, memes, and cultural moments into brand-relevant content
- Experiment with new formats (UGC, POV, interactive, challenge-led) for higher resonance
- Partner with brand teams, agencies, and influencers in idea jams and workshops
- Provide creative leadership in script reviews while ensuring influencer authenticity
- Maintain brand voice and tonality across all influencer and digital content
- Ensure creative ideas comply with regulatory norms and brand guardrails
- Maintain rapid churn of script drafts, revisions, and approvals
- Provide creative guidance during content shoots with influencers
- Partner with agencies to ensure content execution stays true to creative intent
- Ensure content is brand-protected, compliant, and aligned with category guidelines
- Maintain quality consistency across multiple influencers and content formats
- Act as a creative bridge between influencers, agencies, and brand teams