Job Summary

Job opportunity: Publishing Manager - Market Concepts Publishing Manager - Market Concepts

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.

We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That s where you come in!

We re looking for a Publishing Manager - Market Concepts to help us discover the next generation of mobile game hits.

You ll work at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven creative development - identifying opportunities and shaping concepts into testable products. If you are:

- Experienced in mobile gaming and always curious about what s next
- Great at breaking down successful games, mechanics, and creatives
- Able to turn trends and insights into strong game concepts
- Comfortable working with external studios and multiple internal teams
- Hands-on with AI tools for ideation, visuals, research, or prototyping
- Fast-moving, curious, analytical, and high-ownership
- Robust technical orientation and ability to quickly learn new tools, and workflows. Then you might be a great match for CrazyLabs.

Responsibilities

- Research mobile game trends, genres, mechanics, creatives, and player behavior




- Identify promising market opportunities and new game directions
- Turn insights into concepts, briefs, references, and testable ideas
- Test and validate new concepts
- Use AI to accelerate ideation, visual exploration, and prototyping
- Review market and test signals to decide what to pursue, iterate, or stop
- Share learnings and opportunities across the Publishing team

Requirements

What we re looking for:

- 3+ years in mobile games across publishing, product, game development, game design, creative strategy
- Strong understanding of mobile game genres, trends, mechanics, and creative patterns
- Ability to explain why a game or concept works
- Experience creating briefs, references, presentations, or product feedback
- Experience working with external partners or cross-functional teams
- Practical experience with AI tools
- Strong written and verbal English
- Hybrid-casual, puzzle, idle, arcade, or casual experience; creative testing, playable ads, market research, or Unity; Figma, Claude, Cursor, or similar tools.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Publishing Manager - Market & Concepts (Mumbai)
🏢 CrazyLabs
📍 Mumbai