Job Summary

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution - from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties and Responsibilities

- Campaign Management (Primary Focus) - Plan, launch, and manage campaigns across Search, Social, Push Campaign
- Work closely with content team to manage ad copies, creatives, and landing page requirements
- Scale high-performing campaigns and optimise basis performance
- Work closely with media/agency partners for campaign execution
- A/B Testing & Experimentation: Design structured A/B tests across creatives, audiences, landing pages, and offers; Test hypotheses to improve CTR and cost efficiency; Measure results statistically and implement winning variations; Build a continuous experimentation roadmap
- Funnel Tracking & Optimization: Track full acquisition funnel:



Discovery to fulfilment; Identify drop-offs and conversion bottlenecks; Partner with Product/Tech to fix funnel leakages; Improve conversion rates and reduce cost per acquisition through data-led actions; Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
- Consumer AI-Led Targeting & Personalization: Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes; Execute & automate remarketing framework; Support personalized communication and recommendation initiatives
- Analytics & Reporting: Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV; Create dashboards and performance reports; Analyze campaign and cohort performance; Share insights and optimization recommendations with stakeholders
- Cross-Functional Collaboration: Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments; Translate campaign needs into explicit requirements for implementation; Ensure seamless execution of growth initiatives across systems

Required Qualifications and Experience Ideal Profile

- 4-6 years in performance/growth marketing
- Strong hands-on experience managing paid campaigns
- Comfortable with data, numbers, and experimentation
- Detail-oriented executor with strong problem-solving skills
- Experience in fintech/lending/app growth is a plus

📌 Unit Manager - Digital Platforms & Consumer Technology (Pune)
🏢 Bajaj Finance
📍 Pune