18 Sep
|
Eris
|
Ahmedabad
Roles and Responsibilities :
- Develop and implement brand strategies and marketing plans .
- Conduct market analysis, competitor mapping, and identify opportunities for business growth.
- Prepare product launch plans, promotional strategies, and marketing campaigns.
- Develop impactful promotional inputs and communication materials for the field force.
- Track product performance, sales trends, market share, and campaign effectiveness.
- Gather market intelligence and customer insights to identify emerging opportunities.
- Plan and execute conferences, CMEs, doctor engagement initiatives, and other scientific activities.
- Support the sales team with product training, brand communication, and marketing initiatives.
- Manage the assigned marketing budget and ensure effective utilization.
- Monitor competitor activities and recommend appropriate business strategies.
- Develop periodic brand reviews and present business updates to senior management.
- Work closely with cross-functional teams to ensure successful product launches.
Job Requirements :
- 4-8 years of experience in pharma marketing or a related field.
- Robust understanding of brand strategy, brand planning, and product positioning.
- Experience in product marketing, brand strategy, and marketing strategy is desirable.
- Ability to work collaboratively with cross-functional teams.
- Strong analytical skills to analyze market trends and customer needs.
📌 Product Manager (Ahmedabad)
🏢 Eris
📍 Ahmedabad