About the Role

We are looking for a dynamic and result-oriented Sales Manager Events & Group Business to drive party, event, corporate and group dining sales for Sorano and Mehico.

The role will be responsible for actively generating new business, building a strong corporate and social client network, converting enquiries into confirmed bookings, and achieving monthly revenue targets.

This is a field-oriented sales role and requires someone who is comfortable meeting clients, making sales calls, developing partnerships and actively bringing business into the restaurants.

ey Responsibilities

1. Business Development & Lead Generation

- Identify and develop current sources of business for parties, celebrations, corporate events and group dining.
- Build a strong database of:
- Corporate companies
- HR & Admin teams
- Corporate event planners
- Event management companies
- Wedding planners
- Travel companies & DMCs
- Schools, colleges and institutions
- Social clubs and communities
- Influencers and relevant networking groups
- Conduct regular sales calls, meetings and client visits.
- Generate business through direct outreach rather than relying only on inbound enquiries.

2. Party & Event Sales

- Drive sales for:
- Birthday parties
- Anniversary celebrations
- Corporate parties
- Team dinners
- Corporate lunches
- Product launches
- Brand events
- Private dining
- Cocktail parties
- Festive celebrations
- Group bookings
- Social gatherings
- Understand client requirements and recommend the appropriate venue, menu and package across Sorano and Mehico.
- Prepare proposals and quotations and follow up until closure.
- Negotiate commercially while maintaining agreed margins and pricing.

3. Corporate Sales

- Develop and maintain relationships with corporate decision-makers and key accounts.
- Establish recurring corporate dining and event accounts.




- Develop corporate packages and partnerships to generate repeat business.
- Conduct regular client visits and presentations.
- Build a strong corporate referral network.

4. Event Agency & Partnership Development

- Build relationships with event planners, wedding planners, MICE companies, concierge services and other relevant partners.
- Generate regular referrals and bookings through external partners.
- Negotiate mutually beneficial commercial arrangements where approved by management.
- Track business generated through each partner.

5. Sales Conversion & Follow-up

- Take complete ownership of leads from enquiry to booking confirmation.
- Ensure every enquiry is followed up systematically.
- Maintain an updated sales pipeline.
- Track:
- New leads
- Follow-ups
- Proposals sent
- Negotiations
- Confirmed bookings
- Lost business
- Reason for lost business
- Expected revenue
- Minimise enquiry-to-booking leakage.

6. Revenue Responsibility

- Achieve monthly and quarterly sales targets assigned for Sorano and Mehico.
- Focus on incremental revenue generation, particularly during weekdays and low-demand periods.
- Drive high-value group bookings and private events.
- Identify opportunities to increase average booking value through menu upgrades, beverages, add-ons and event packages.

7. Internal Coordination

- Coordinate with Operations, Restaurant Managers, Chefs, Finance and Marketing teams to execute confirmed events smoothly.




- Ensure all commercial commitments made to clients are properly communicated and approved.
- Participate in event planning and pre-event discussions where required.
- Ensure payment schedules and commercial terms are followed.

Experience

- 3-6 years of relevant sales experience, preferably in:
- Restaurants
- Hospitality
- Hotels
- Events
- Banquets
- Corporate sales
- Premium/F&B; brands
- Proven experience in B2B and event sales is strongly preferred.
- Experiences with an existing corporate/event network will have an advantage.

Skills

- Strong business development and sales skills.
- Excellent communication and negotiation abilities.
- Strong follow-up and conversion skills.
- Comfortable with field sales and client meetings.
- Good understanding of corporate and social event requirements.
- Ability to work with revenue targets and sales pipelines.
- Strong networking and relationship-building skills.
- Good knowledge of Kolkata's corporate and social event market.

Personality & Work Style

We are looking for someone who is:

- Highly driven by targets
- Proactive and self-motivated
- Comfortable making cold calls and approaching new clients
- Strong at networking
- Persistent with follow-ups
- Commercially aware
- Confident in client negotiations
- Well-presented and professional
- Able to work independently
- Focused on bringing actual business, not just generating enquiries

Important Requirement

This is not a desk-based sales coordination role.

The candidate is expected to actively go into the market, meet potential clients and partners, develop relationships and bring confirmed party/event business to Sorano and Mehico.

Compensation

Attractive performance-linked incentive based on actual revenue generated/collected, over and above the fixed salary.

📌 Sales Manager - Events & Group (Kolkata)
🏢 Manifest Hospitality
📍 Kolkata