Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Custom Software Engineering Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
What would you do? "
- Help balance increased marketing complexity and diminishing marketing resources.
- Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
- Role requires Digital Marketing Ads Promotion creation design
- Design, implement, develop & manage Salesforce Marketing Cloud.
- A CRM platform that allows to create and manage marketing relationships and campaigns with customers.
- It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis.
- Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts."
What are we looking for? "
- Salesforce Marketing Cloud Expertise- In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.
- Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.
- Best Practices- Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and AB testing.
- Strong problem-solving skills and the ability to troubleshoot."
Roles and Responsibilities: "




- Collaborate with Project Manager or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)
- Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.
- Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.
- Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.
- Build and maintain various standard data extensions or customer master within SFMC for accurate segmentation and personalization.
- Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.
- Set up and execute email, SMS, direct mail, social or paid and other marketing broad cast or journey-based campaign using SFMC tools.
- Create Cloud pages within SFMC tool as per brief provided.
- Ensure accurate targeting and segmentation of campaign audiences.
- Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.
- Conduct AB testing and optimization to improve campaign effectiveness and customer experience.
- Troubleshoot and resolve any technical issues related to campaign execution.
- Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.
- Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create energetic and personalized email experiences.
- Adhere to all Desktop Procedures (DTPs) or Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks."
Qualification Any Graduation

📌 Custom Software Engineering Analyst (Mumbai)
🏢 Accenture
📍 Mumbai