Freelance Performance & Social Media Marketing Specialist

Company: Hotbox Production
Job Type: Freelance / Project-Based
Work Mode: Hybrid
Experience: 26+ years
Compensation: Payment will be on a project basis, depending on the scope, requirements, and complexity of the project.

IMPORTANT — INDUSTRY EXPERIENCE REQUIRED

This role is specifically focused on D2C and consumer lifestyle brands.

We are primarily looking for freelancers with experience working with:

- Fashion & Apparel Brands
- Skincare & Beauty Brands
- Accessories & Lifestyle Brands
- Home Dcor & Home Lifestyle Brands
- Other D2C Consumer Brands

Candidates with robust experience in D2C, e-commerce, fashion, beauty, lifestyle, or consumer brands will be strongly preferred.

This role is NOT primarily intended for candidates whose experience is limited to B2B, SaaS, IT, software, or technology companies.

About Hotbox Production

Hotbox Production is a creative production and marketing agency working across social media, influencer marketing, creative direction, content production, talent management, and digital marketing.

We are looking to build a network of talented freelance marketers who can work with us on upcoming client projects and campaigns.

Our work is particularly focused on consumer-facing brands where social media, content, creative and performance marketing work together to drive brand growth and sales.

Role Overview

We are looking for a Performance & Social Media Marketing Specialist who can independently plan, execute, optimise,



and report on digital marketing campaigns for our D2C and consumer lifestyle clients.

The ideal candidate should understand how to take a consumer brand from creative strategy content paid media conversion optimisation growth.

You should be comfortable working with brands where creative quality, social media presence, audience behaviour and performance marketing are closely connected.

Key Responsibilities

- Develop and execute performance marketing strategies for D2C and consumer brands.
- Plan, set up, manage, and optimise Meta Ads (Facebook & Instagram) campaigns.
- Manage Google Ads campaigns where required.
- Develop customer acquisition strategies for e-commerce and D2C brands.
- Conduct audience research, competitor research, and campaign planning.
- Develop social media growth and engagement strategies.
- Analyse existing brand performance and identify growth opportunities.
- Work with the creative team to identify high-performing content, hooks, formats and ad creatives.
- Recommend creative concepts specifically designed for paid performance.
- Create content calendars and recommend content based on performance insights.
- Monitor metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversions, engagement, reach and revenue.
- Continuously optimise campaigns based on performance data.
- Manage campaign budgets efficiently and identify opportunities to improve ROI.
- Analyse social media and advertising performance and prepare reports.
- Provide actionable recommendations for improving campaign performance.
- Stay updated with current D2C, social media,

📌 Freelance Marketing Manager (Noida)
🏢 HotBox Production
📍 Noida