Title: Manager – Personal Branding, Media & Public Communications

Location: Delhi

Experience:

- 4-8 years of experience in Personal Branding, Public Relations, Corporate Communications, Executive Communications, Media Relations, Digital Content Strategy, or Founder's Office roles.
- Experience managing the personal brand, media presence, or public communications of a Founder, CEO, senior executive, entrepreneur, or public figure will be highly preferred.

About the Role:

This is a high-visibility role within the Founder's Office and goes far beyond social media management. The successful candidate will work directly with the Founder to build a credible, influential, and respected public profile across healthcare, entrepreneurship, leadership, social impact, and public affairs.

The role requires a unique blend of storytelling, content strategy, media relations, digital communications, and personal brand management, along with the maturity and discretion required to support a senior leader.

Key Responsibilities:

Personal Branding & Strategic Communications:

- Develop and execute a comprehensive personal branding and communications strategy for the Founder.
- Position the Founder as a thought leader across healthcare, entrepreneurship, leadership, social impact, and public affairs.
- Translate meetings, speeches, events, travel, business initiatives, and ideas into impactful public narratives and thought leadership content.
- Ensure consistency in messaging, tone, and brand positioning across all communication channels.

Content Development & Digital Presence:

- Manage the Founder's presence across Linked In, Instagram, Facebook, X, You Tube, and emerging platforms.
- Create and maintain a structured content calendar aligned with strategic priorities.

Develop high-quality content including:

- Linked In posts and articles
- Reels and short-form videos
- Podcasts and interviews
- Speeches and presentations




- Thought leadership pieces
- Carousels and visual content
- Event and milestone communications
- Leverage AI tools for content ideation, research, productivity, and communication enhancement.

Media Relations & Public Visibility:

- Identify and secure opportunities for media coverage, interviews, podcasts, conferences, panel discussions, and speaking engagements.
- Build and maintain relationships with journalists, media houses, PR agencies, event organizers, and strategic communication partners.
- Coordinate external communication initiatives and media outreach activities.

Multimedia Production:

- Plan and coordinate video shoots, photography sessions, and content capture opportunities.
- Script, edit, review, and publish multimedia content.
- Oversee content quality and visual consistency across all platforms.
- Collaborate with internal and external creative teams, agencies, and freelancers when required.

Reputation & Communications Management:

- Monitor the Founder's digital reputation and public perception.
- Ensure all public-facing communication is accurate, credible, and appropriately reviewed before publication.
- Manage sensitive communications with discretion and professionalism.
- Support communication responses related to reputational, social, or public-interest matters when required.

Analytics & Performance Tracking:

- Track content performance, engagement metrics, audience growth, and media visibility.
- Prepare regular reports and recommendations to improve brand reach, influence,



and engagement.
- Measure success through quality engagement, thought leadership impact, media presence, and network development rather than follower growth alone.

Media Library & Knowledge Management:

Maintain a structured digital archive of:

- Photographs
- Videos
- Speeches
- Interviews
- Press coverage
- Event participation
- Milestone achievements
- Ensure easy accessibility and organized management of communication assets.

Qualifications & Experience:

- Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Media Studies, Business, or a related field.
- Postgraduate qualification in Communications, Media, Branding, Public Relations, or Marketing will be an advantage.
- 4-8 years of experience in Personal Branding, Public Relations, Corporate Communications, Executive Communications, Media Relations, Digital Content Strategy, or Founder's Office roles.
- Experience managing the personal brand, media presence, or public communications of a Founder, CEO, senior executive, entrepreneur, or public figure will be highly preferred.

Required Skills:

- Core Competencies
- Personal Branding Strategy
- Executive Communications
- Thought Leadership Development
- Media Relations & PR
- Content Strategy & Storytelling
- Social Media Management
- Public Communications
- Reputation Management

Technical Skills:

- Skilled content writing and copywriting
- Video production, shooting, and editing
- Photography and visual storytelling
- Linked In and executive social media management
- Analytics and performance reporting
- AI-powered content creation tools

Software Proficiency:

- Adobe Premiere Pro / Final Cut Pro
- Adobe Photoshop / Canva
- Social media scheduling and analytics tools
- AI tools such as ChatGPT, Claude, Gemini, Perplexity, or equivalent productivity platforms

📌 Personal Branding & PR Manager (India)
🏢 Mepa2z
📍 India