Job Summary

We are looking for an EGD & Experiential Design Lead to establish, lead and evolve the Environmental Graphic Design and Experiential Design discipline at Space Matrix across India and our global projects.

This is a highly creative and strategic leadership role. The person will shape how brands, cultures and stories are translated into the physical workplace, from the first insight and concept through design development, documentation and execution. You will work at the intersection of brand, workplace, architecture, interiors, storytelling, art, technology and human experience. Transform insight into identity, ideas into experiences, and strategy into lasting impressions.

What makes the role successful

- Lead the EGD Vision - Own the EGD and experiential design vision across India and global projects; establish design principles, standards and quality benchmarks; integrate EGD into workplace design from the early stages.
- Conceptualise & Create - Develop EGD concepts, creative narratives, visual languages and experience journeys; translate client insights, business objectives, culture and brand values into spatial experiences.
- Lead Multiple Projects - Provide creative direction across multiple projects; review concepts, design development, artwork and final deliverables; ensure consistency between original concept and built experience.
- Integrate EGD with Workplace Design - Collaborate with Workplace Strategy, Architecture, Interior Design, Design, Brand, Technology and Project Delivery teams; identify EGD opportunities within plans and spatial journeys.
- Client & Storytelling Leadership - Lead client workshops and presentations; translate complex requirements into compelling narratives; act as a creative advisor on brand, experience and spatial storytelling.
- Drive Design Excellence - Establish quality benchmarks; encourage experimentation; introduce new materials, technologies, fabrication techniques, art forms and experiential approaches.
- Own Design Through Execution - Oversee design documentation, artwork, specifications and production intent; work with vendors and fabricators; protect creative intent through production and site execution.




- Build the EGD Capability - Build and mentor the EGD team; define capabilities and career pathways; create tools, templates, standards, knowledge systems, materials libraries and specialist partner networks.
- Support Business Development & Pitches - Partner with Client Solutions and Design teams on strategic pitches and RFPs; develop EGD narratives that differentiate Space Matrix proposals.

What we are looking for

- 10+ years of experience in Environmental Graphic Design, Experiential Design, Spatial Branding, Brand Environments, Wayfinding, or a closely related discipline.
- Experience leading EGD / experiential design across multiple projects.
- Strong experience working with architecture, interiors or the built environment.
- Proven ability to develop concepts and creative narratives from insights.
- Strong understanding of brand identity and its translation into physical environments.
- Experience with workplace, corporate, hospitality, retail, campus or other large-scale environments.
- Strong understanding of wayfinding, environmental graphics, signage, spatial storytelling and branded environments.
- Experience taking projects from concept through design development and execution.
- Solid understanding of materials, fabrication and installation. Experience with different materials, mediums and fabrication techniques is essential. Experience collaborating with artists, illustrators, photographers, makers and other creative specialists to develop bespoke artwork, installations and brand collaborations is highly desirable.
- Excellent presentation, communication and storytelling skills.
- Ability to engage confidently with senior clients and multidisciplinary teams.
- Strong leadership and mentoring capabilities.




- Environmental Graphic Design; Experiential Graphic Design; Spatial Branding; Brand Environments; Wayfinding & Signage; Visual Storytelling; Brand Identity; Typography; 2D & 3D Design; Art & Installations; Materiality & Fabrication.
- Adobe Creative Suite, Illustrator, Figma or equivalent design tools.
- SketchUp / other 3D tools is an advantage.
- Experience with digital, interactive or technology-enabled experiences is an added advantage.
- Thinks beyond decoration and understands the power of experience.
- Can move effortlessly between strategy and creative execution.
- Can turn a blank wall into a story, a corridor into a journey and a workplace into an expression of culture.
- Has strong conceptual thinking and can articulate the why behind design decisions.
- Is curious about culture, art, technology, materials, architecture and human behaviour.
- Is comfortable challenging conventional approaches.
- Can inspire designers and bring out the best in multidisciplinary teams.
- Has the confidence to defend great ideas while understanding commercial and execution realities.
- Is equally comfortable in a client workshop, design studio, presentation room or project site.

What Success looks like

- Design Excellence - Consistently high-quality EGD concepts and outcomes across projects; stronger integration of EGD with workplace design.
- Creative Impact - Distinctive, memorable and client-relevant workplace experiences; new approaches to spatial storytelling, materials, art and technology.
- Project Impact - Strong concept-to-execution consistency; improved quality of EGD implementation.
- Capability Building - A strong EGD team and specialist ecosystem; Space Matrix EGD standards, processes and knowledge systems.
- Business Impact - Stronger EGD contribution to pitches and client relationships; increased adoption of EGD across projects; development of EGD as a distinctive Space Matrix capability.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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