Job Description: Marketing Head

Designation: Marketing Head
Department: Marketing
Industry: FMCG
Location: Prayagraj, Uttar Pradesh
Reporting To: CEO / Managing Director

Job Summary

We are looking for an experienced and result-oriented Marketing Head to lead our marketing activities, strengthen brand presence, and drive business growth.

Key Responsibilities

- Develop and implement marketing strategies to increase brand awareness and sales.
- Plan and execute digital and offline marketing campaigns.
- Manage social media platforms such as Instagram, Facebook, YouTube, etc.
- Plan influencer and creator marketing campaigns.
- Manage marketing activities on Q-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart.
- Develop promotional campaigns for new and existing products.
- Coordinate with designers, agencies, sales teams, and other departments.
- Monitor campaign performance, leads, sales, and marketing ROI.
- Manage brand communication, content, creatives, and promotional materials.
- Support product launches,



market promotions, events, and retail marketing activities.
- Conduct market research and track competitors and market trends.
- Manage the marketing budget and ensure effective use of resources.
- Build and maintain a strong and consistent brand image.

Requirements

- 8+ years of experience in Marketing, preferably in FMCG.
- Solid understanding of Digital Marketing, Branding, Social Media, and Trade Marketing.
- Experience in managing marketing campaigns and teams.
- Good communication, leadership, and analytical skills.
- Ability to plan and execute campaigns independently.
- Knowledge of Q-commerce and e-commerce marketing will be an advantage.

Key Skills

Marketing Strategy | Brand Management | Digital Marketing | Social Media Marketing | Influencer Marketing | Q-Commerce | Campaign Management | Team Leadership | Market Research | Budget Management

📌 Marketing Head (Prayagraj)
🏢 Ecavo Agro Daily
📍 Prayagraj