18 Sep
|
Dino venture
|
India
18 Sep
Dino venture
India
About Dino Ventures
Dino Ventures is a Bharat-focused, app-first technology company with 5M+ app downloads across a portfolio of 10+ live applications. Our flagship products—including Samaj Saathi, Samjho, and Stick—serve millions of users across India, solving meaningful problems at scale.
Job Title: Performance Marketer
Role Summary: We are looking for a data-driven creative problem solver who understands Bharat audiences deeply—small towns, Tier 2/3/4 behavior, local culture, emotions and purchase psychology. You will lead ad creative strategy, performance marketing experiments, user funnel optimization, and growth execution across Meta, Google & short-video platforms. The goal is to scale installs, reduce CAC, and drive revenue sustainably.
Key Responsibilities:
- Own Performance Marketing strategy end-to-end.
- Build high-converting ad creatives/hooks/scripts aligned with Bharat users.
- Run A/B tests, iterate fast, break down metrics (CPI, CTR, CAC, ROAS).
- Work with designers/editors to ensure creatives are relatable, scroll-stopping.
- Analyze funnel drops → suggest UX + communication improvements.
- Scale budgets efficiently while maintaining profitability.
Required Skills:
- Strong understanding of Bharat audience behaviour (Tier 2/3/4).
- Creative thinking + storytelling ability.
- Performance mindset – numbers, optimisation, growth funnels.
- Experience in Google/Meta Ads Manager.
- Good understanding of hooks,
thumbnails, CTA psychology.
- Basic copywriting for ads in Hindi/Hinglish, any other language fluency would fetch you brownie points.
Experience
- 1–6 years in performance marketing & digital advertising.
Preferred (Good to Have)
- Worked with Bharat-focused brand before.
- Have/had YT/IG channel with positive reach
- Understanding of short-form video platforms+content (IG, YouTube Shorts).
- Ability to generate viral hook ideas + creative angles.
- Exposure to subscription-based product funnels.
Qualification
- Any graduate/PG. Marketing/Business/Media preferred but not mandatory.
- Skill > degree. Hands-on > theoretical knowledge.
Pay: ₹600,000.00 - ₹1,700,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Provident Fund
Application Question(s):
- What is the highest monthly ad spend you have personally managed on Meta Ads?
- Have you worked on App Marketing / App Campaigns? If yes, for how long?
- What are the main metrics you usually work with — CPI, CAC, ROAS, CTR, CPA, etc.?
- Briefly explain one campaign where you handled a large budget and achieved good results.
- This role requires 5 days work from office in Bangalore (Electronic City). Are you comfortable with this?
Please apply only if you’re comfortable working from office. This role is not remote or hybrid.
- CTC
- ECTC
Work Location: In person
📌 Performance Marketer (India)
🏢 Dino venture
📍 India