# Social Media & Growth Manager – Kanya Libas

**Location:** Mohali / Chandigarh Tricity

**Work Mode:** Work from Home / Hybrid

**Experience:** 1–3 years preferred

### About Kanya Libas

Kanya Libas is a growing fashion brand specializing in **beautiful baby girl birthday dresses, mother-daughter matching outfits, and customized/bespoke designs** that make special occasions memorable.

We are looking for a **Social Media & Growth Manager** who can take ownership of our Instagram presence and help us grow our online business.

This is not just a content-posting role. We are looking for someone who can **think creatively, experiment with current ideas, generate more leads, improve conversions, and contribute to overall business growth.**

### Key Responsibilities

#### 60% – Social Media & Content

* Manage the Kanya Libas Instagram account on a daily basis.

* Plan and maintain a weekly/monthly content calendar.

* Create, edit, and publish engaging **Instagram Reels, posts, and stories**.

* Edit short-form videos and Reels using tools such as CapCut, Canva, VN, or similar.

* Write engaging captions, hooks, CTAs, and hashtags.

* Identify trending Reels, sounds, formats, and content ideas relevant to baby fashion.

* Develop creative content around birthdays, parties, festivals, weddings, photoshoots, mother-daughter outfits, etc.

* Engage with followers and respond to comments and messages.

* Use customer photos, reviews, testimonials, and UGC to create engaging content.

#### 20% – Lead Generation & Conversion

* Develop new ideas to generate more **qualified Instagram enquiries and leads**.

* Analyze how Instagram enquiries are being converted into orders.

* Suggest better CTAs, offers, promotions, campaigns, and follow-up strategies.

* Identify reasons why potential customers don't complete their purchase and suggest improvements.

* Develop strategies to increase **repeat purchases and referrals from existing customers**.





* Work closely with the business owner to improve the customer journey from Instagram enquiry to order.

#### 10% – Analytics & Ads

* Monitor Instagram and advertising performance.

* Track important metrics such as:

* Reach

* Engagement

* Reel views

* Profile visits

* Enquiries

* Qualified leads

* Orders

* Conversion rate

* Ad performance

* Identify which content and campaigns are generating actual business.

* Suggest new creative ideas and improvements for Instagram Ads.

* Prepare simple weekly/monthly performance reports.

#### 10% – Business & Website Growth

* Continuously suggest new ideas to grow Kanya Libas.

* Analyze competitors and identify new opportunities.

* Suggest improvements to the Kanya Libas website to increase enquiries and conversions.

* Identify opportunities for better product presentation, offers, landing pages, customer reviews, WhatsApp integration, SEO, etc.

* Suggest new marketing channels and campaigns that could generate additional business.

**Website development/technical implementation will be handled internally. You will primarily be responsible for identifying opportunities and recommending what should be improved.**

### What We Are Looking For

* 1–3 years of experience in **Social Media Management, Digital Marketing, Content Marketing, or Growth Marketing**.

* Robust understanding of Instagram and Reels.

* Good video editing and content creation skills.

* Creative mindset and ability to continuously come up with new content ideas.

* Understanding of Instagram Ads and lead generation.

* Good communication and copywriting skills.





* Ability to understand customer behaviour and improve conversions.

* Basic understanding of analytics and digital marketing metrics.

* Experience with **fashion, kids' clothing, boutique, D2C, e-commerce, or lifestyle brands** will be an advantage.

### The Person We Are Looking For

We are **not looking for someone whose only responsibility is to post 3–4 posts every week.**

We want someone who can think:

**“How can I get more people to discover Kanya Libas?”**

**“How can I turn more Instagram enquiries into orders?”**

**“What type of Reel should we create next?”**

**“Why are people asking about the product but not purchasing?”**

**“What can we change on Instagram or the website to increase sales?”**

You will have the freedom to **experiment with new ideas, test different strategies, and contribute directly to the growth of the business.**

### Current Business Traction

Kanya Libas is already generating business through Instagram.

Currently, we receive approximately:

* **40–50 Instagram conversations/enquiries** through advertising

* **4–5 potential leads per day**

* **1–2 enquiries from existing/old customers**

* Approximately **1–2 orders per day on average**, although this varies by day

The goal of this role is to build on this existing traction and help us increase:

**Reach → Enquiries → Qualified Leads → Orders → Repeat Customers → Revenue**

### Role Focus

**60% – Social Media + Content**

**20% – Lead Generation + Conversion**

**10% – Analytics + Ads**

**10% – Business + Website Growth**

If you are creative, proactive, understand Instagram, enjoy experimenting with new ideas, and are interested in **growing a real business rather than simply managing a social media account**, we would love to hear from you.

Pay: ₹5,000.00 - ₹15,000.00 per month

Benefits:

- Work from home

Education:

- Diploma (Preferred)

Work Location: Hybrid remote in Zirakpur, Punjab (Zirakpur)

📌 Social Media & Growth Manager – Kanya Libas (Zirakpur)
🏢 Kanya Libas
📍 Zirakpur