About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Description – Deputy Manager: Strategic Initiatives (Direct Sales Force)

Role Overview

The Deputy Manager – Strategic Initiatives will drive key business growth levers within the Direct Sales Force (DSF) by implementing new business models, enabling data-driven decision-making, and improving operational efficiencies. The role requires strong cross-functional collaboration, analytical capabilities, and execution agility.

Key Responsibilities

1.New Business Models Scale-Up

Objective: Improve penetration and expand customer base while enhancing digital efficiency

Collaborate with AI and Digital teams to identify efficiency gaps

Drive initiatives for improving platform adoption and productivity

Track and improve penetration metrics across channels

Focus on customer acquisition and digital funnel optimization

2.



Data Enablement & Business Analytics

Objective: Strengthen data-backed decision making and field support

Coordinate with IT and BPMA teams to ensure availability of accurate MIS and data systems

Publish and maintain accurate daily business reports

Conduct data analysis for new models and business requirements

Perform Root Cause Analysis (RCA) for performance gaps

Identify discrepancies in reporting and ensure timely resolution

Provide analytical support to field teams and leadership

3. DSF Business Efficiency Enhancement

Objective: Improve overall DSF productivity and business delivery

Monitor DSF performance metrics and identify improvement areas

Collaborate across teams for execution of initiatives

Conduct weekly business performance reviews

Drive achievement of DSF business plan targets

Key Performance Indicators (KPIs)

Increase in customer penetration and base expansion

Improvement in digital adoption and efficiency metrics

Accuracy and timeliness of business MIS reports

DSF business plan achievement

Reduction in process gaps and operational inefficiencies

Skills & Competencies

Advance Excel, Power BI, Written English

Solid analytical and problem-solving skills

Excellent stakeholder management and cross-functional collaboration

Data-driven decision-making capability

High agility and ownership mindset

Reporting Structure

Reports to: Chief Manager – Strategic Initiatives (DSF) / Business Head

Key Stakeholders: Sales Teams, Digital/AI Teams, IT, BPMA, Oprations, Management

State:

Home Office

Branch:

Gurugram -90C

Department:

Direct Sales Force

Function:

DSF - Strategic Initiatives

Posted On:

09-Jun-2026

📌 Deputy Manager - Strategic Initiatives (India)
🏢 AxisMaxlife
📍 India