AEDEN FRUITS INTERNATIONAL PVT LTD

Sales Manager – Fruits & Vegetables (Kochi)

Kochi, Kerala

POSITION DETAILS

Position Title

Sales Manager – Fruits & Vegetables

Department

Sales & Business Development

Reports To

Sales Head / Regional Manager

Location

Kochi HQ, Kerala

Territory

Kochi & Greater Kerala Region

Employment Type

Full-Time, Permanent

Salary Range

₹70,000 per month

ABOUT AEDEN FRUITS INTERNATIONAL

Aeden Fruits International Pvt Ltd is a leading fruit and vegetable supplier and distributor. Our Kochi operations serve retail chains, wholesale distributors, institutional buyers, and food service operators across Kerala. We operate with a people-first philosophy, emphasizing structured employee experience, market responsiveness, and professional development.

ROLE OVERVIEW

The Sales Manager – Fruits & Vegetables is responsible for driving revenue growth in the Kochi and Kerala region, managing key customer relationships, and executing sales strategies across the F&V; product portfolio. You will lead local sales efforts, manage customer accounts, identify market opportunities, and ensure timely delivery and customer satisfaction within the Kochi/Kerala territory.

KEY RESPONSIBILITIESSales & Revenue Generation

· Achieve monthly and quarterly sales targets for Fruits & Vegetables in Kochi/Kerala region

· Identify and pursue new customer opportunities (retail chains, wholesalers, institutional buyers, food service)

· Develop and execute sales strategies to grow market share in assigned territory

· Manage pricing negotiations and ensure profitability

· Prepare sales proposals and quotations

· Track sales performance against targets and market trends

Customer Relationship Management

· Build and maintain robust relationships with key accounts in Kochi/Kerala

· Conduct regular customer visits and feedback sessions

· Address customer complaints and ensure timely resolution

· Manage customer order processing and delivery coordination

· Identify upsell and cross-sell opportunities

· Prepare customer business reviews and performance reports

Market Intelligence & Strategy

· Monitor local market trends, competitor activity, and seasonal demand in Kerala

· Analyze customer preferences and product mix demand

· Identify emerging market segments and opportunity areas in Kochi region

· Provide market insights to management for strategic planning

· Support product assortment and sourcing decisions

· Track market price movements and supply-demand dynamics

Operations & Logistics Coordination

· Coordinate with warehouse and logistics teams on order fulfillment





· Ensure timely and accurate delivery to customers in Kochi/Kerala territory

· Manage inventory allocation across customer accounts

· Track product quality and freshness compliance

· Resolve delivery and logistics issues

· Support demand planning and inventory optimization for local market

Documentation & Reporting

· Maintain accurate customer records and sales documentation

· Prepare sales reports, forecasts, and pipeline analysis

· Track sales pipeline and deal progression

· Maintain CRM data integrity and update records regularly

· Prepare MIS reports for management review

· Document customer agreements and contracts

Team Support & Collaboration

· Collaborate with marketing on promotional campaigns for Kochi region

· Work with Operations to optimize supply and delivery

· Support HR in identifying talent needs and hiring

· Share best practices and sales learnings across the team

REQUIRED QUALIFICATIONSEducation

· Bachelor's degree (any stream); MBA or specialization in Sales/Marketing preferred but not mandatory

Professional Experience

· Minimum 4–6 years of sales experience in FMCG, agriculture, food, or related industries

· Proven track record of achieving sales targets and growing revenue

· Experience managing key accounts and customer relationships

· Demonstrated ability to open new markets or customer segments

· Experience in B2B sales, preferably in distribution or FMCG

Skills & Competencies

· Strong sales acumen and closing ability

· Excellent negotiation and communication skills

· Customer-focused mindset with ability to build long-term relationships

· Analytical skills to track sales metrics and forecasting

· Proficiency in CRM systems and Microsoft Excel

· Ability to work independently and as part of a team

· Problem-solving and adaptability in fast-paced environment

· Local market knowledge of Kochi/Kerala region preferred

DESIRABLE QUALIFICATIONS

· Experience in Fruits & Vegetables, fresh produce, or agribusiness sectors

· Knowledge of food safety, quality standards, and supply chain management

· Experience with retail chains or modern retail channels in Kerala

· Familiarity with seasonal demand planning and perishable goods management





· Established sales network in Kochi/Kerala markets

· Experience with institutional or food service sales

· Fluency in Malayalam and English

WHAT WE OFFER

· Competitive base salary of ₹70,000/month

· Performance-based incentives and bonus structure (subject to target achievement)

· Comprehensive benefits (health insurance, PF, ESI, gratuity)

· Exposure to growing F&V; market with diverse customer segments

· Opportunity to build and scale local sales in Kochi/Kerala

· Professional development and sales training opportunities

· Work environment rooted in psychological safety and people-first values

· Stable, location-focused role with local customer base

WORKING CONDITIONSLocation & Travel

· Primary office: Aeden HQ, Kochi

· Territory: Kochi and greater Kerala region (Ernakulam, Thrissur, Alappuzha, Idukki)

· Field work: Regular local customer visits within Kerala (no multi-state travel required)

· Travel: Estimated 15–20% local travel (Kochi region only)

Office Hours & Flexibility

· Standard office hours: 9:30 AM – 6:00 PM, Monday to Saturday

· Field work: Regular customer visits during business hours

· Flexibility: Hours may vary based on customer meetings and sales activities

Physical Demands

· Comfortable with local field visits and warehouse site exposure

· Ability to handle fresh produce inspection and quality checks

· Physical stamina for regular local customer interactions

SALES TARGET & PERFORMANCE METRICS

· Monthly/Quarterly sales revenue targets for Kochi/Kerala region (to be defined during offer)

· Customer acquisition and retention rates

· Deal pipeline and forecast accuracy

· Customer satisfaction and repeat business

· Market share growth in assigned territory

· CRM data accuracy and reporting compliance

APPLICATION PROCESS

1. To apply:

1. Submit a resume highlighting sales experience, target achievement, and customer wins in FMCG or related sectors

2. Provide a brief cover letter (200–300 words) outlining your interest in Aeden and relevant sales experience in Kerala markets

3. Be prepared for discussion on past sales achievements, largest deals closed, and local market knowledge

4. Successful candidates may be asked to present a market opportunity assessment or sales strategy for Kochi/Kerala region

Send applications to: Sam, HR Manager, Aeden Fruits International Pvt Ltd

Email: [email protected]

Pay: ₹12,063.84 - ₹47,163.37 per month

Benefits:

- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Sales Manager – Fruits & Vegetables (India)
🏢 Aeden Fruits International
📍 India