Job Title: Business Development Associate(BDA)
Industry: EdTech
Department: Sales
Experience: 1 Year
Employment Type: Full time
Location: Thrissur
Reporting To: Business Development Manager

Job Summary

We are looking for a motivated and enthusiastic Business Development Associate to join our growing team. The candidate will be responsible for generating leads, connecting with prospective students and parents, understanding their educational requirements, promoting our courses and programs, and converting leads into enrollments.

The ideal candidate should have excellent communication skills, a positive attitude, and a strong interest in sales, education, and technology.

Key Responsibilities

- Generate and follow up on leads through calls, emails, WhatsApp, social media, referrals, and other channels.
- Connect with prospective students, parents, and other customers to understand their educational needs.
- Explain and promote the company's courses, programs, training, and EdTech solutions.
- Conduct basic product/course presentations and counseling sessions.
- Convert qualified leads into enrollments and achieve assigned sales targets.
- Maintain regular follow-ups with prospective customers throughout the sales process.
- Build positive and professional relationships with students, parents, and customers.
- Handle customer queries and provide appropriate information about courses, fees, schedules, and programs.
- Maintain accurate lead and customer information in the CRM system.
- Coordinate with the counseling, marketing, academic, and operations teams for smooth enrollment and onboarding.
- Participate in webinars, seminars, workshops, education fairs, and promotional activities.
- Identify new business opportunities and potential customer segments.
- Monitor customer feedback and communicate relevant insights to the management team.
- Prepare daily and weekly reports related to calls, leads, follow-ups, conversions, and enrollments.




- Ensure a positive customer experience throughout the admission/enrollment process.

Required Qualifications

- Bachelor's degree in any discipline.
- Freshers and candidates with 1 year of experience in sales, business development, customer service, education, or EdTech can apply.
- Candidates with experience in EdTech, educational counseling, inside sales, tele-sales, or admission counseling will be preferred.
- Good verbal and written communication skills.
- Strong interpersonal and relationship-building skills.
- Basic knowledge of MS Office, Google Workspace, CRM, and communication tools.
- Ability to work in a target-driven environment.
- Strong willingness to learn and develop sales skills.

Key Skills

- Communication Skills
- Lead Generation
- Inside Sales
- Student Counseling
- Customer Relationship Management
- Follow-up & Conversion
- Presentation Skills
- Negotiation Skills
- Problem Solving
- Target Orientation
- Teamwork
- Time Management

Key Performance Indicators (KPIs)

- Number of leads contacted.
- Number of qualified leads generated.
- Follow-up completion rate.
- Lead-to-enrollment conversion rate.
- Monthly enrollment/revenue target achievement.
- Customer engagement and response rate.
- CRM data accuracy and activity.
- Customer satisfaction.

What We Offer

- Competitive salary with performance-based incentives.
- Structured training and learning opportunities.
- Career growth in the EdTech and education industry.
- Supportive and collaborative work environment.
- Opportunity to develop strong sales, communication, and business development skills.
- Performance-based career progression.

Ideal Candidate

The ideal candidate is an energetic, confident, and target-oriented individual who enjoys interacting with people and is passionate about helping students achieve their educational goals. The candidate should be comfortable with regular follow-ups, sales conversations, and working toward monthly targets.

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Business Development Associate (BDA) (India)
🏢 catalyst education
📍 India