Brand, SEO & Content Developer

Location: Hapur, Uttar Pradesh, India
Work Arrangement: On-site
Contract: Full-time

About GCRS Group

GCRS Group is a global regulatory consultancy supporting businesses across cosmetics, fragrance, personal care, food supplements, medical devices and other regulated consumer products.

Our international work requires a strong digital presence, clear communication and consistent brand positioning across multiple markets.

We are looking for a Brand, SEO & Content Developer to support the growth of the GCRS brand through content, search visibility, digital campaigns and website development.

The Role

This is a digital marketing and content role combining brand development, SEO, content creation and digital execution.

You will be responsible for developing high-quality content, improving organic search visibility, supporting website growth and ensuring that GCRS communicates its expertise consistently across digital channels.

You will work closely with business development, regulatory experts, technology and leadership teams to understand subject matter and convert complex information into clear and engaging content.

Key Responsibilities

- Develop and execute content strategies
- Create website pages, blogs, articles and thought-leadership content
- Conduct keyword research and SEO planning
- Optimize existing website content
- Develop on-page and basic technical SEO strategies
- Monitor organic search performance
- Conduct competitor and market research
- Develop content calendars
- Support LinkedIn and other digital communication
- Maintain consistent brand messaging
- Develop marketing campaigns and landing-page content
- Work with website developers to implement content
- Improve website structure and internal linking




- Monitor website analytics and SEO performance
- Prepare content-performance reports
- Identify opportunities for organic traffic growth
- Coordinate with subject-matter experts for technical content
- Edit and proofread content
- Support newsletters and email campaigns
- Develop case studies, service pages and corporate content
- Ensure content is accurate, qualified and aligned with GCRS positioning
- Support international and market-specific content requirements

What We Are Looking For

We are looking for someone who combines strong writing ability with an understanding of SEO, digital marketing and brand development.

You should be able to take a complex subject and turn it into clear, useful and engaging content.

You should also be commercially aware and understand that content needs to support visibility, credibility, lead generation and business growth.

Essential Experience and Skills

- Experience in content marketing, SEO, digital marketing, brand or a related role
- Strong written English
- Excellent research and editing skills
- Understanding of SEO principles
- Experience with keyword research
- Understanding of on-page SEO
- Experience creating website content
- Understanding of content strategy
- Knowledge of Google Analytics and Search Console
- Strong attention to detail
- Ability to understand complex subject matter
- Strong communication skills




- Ability to manage multiple content projects
- Understanding of brand consistency

Desirable Experience

- Experience in B2B marketing and business-to-business lead generation.
- A professional background in consultancy or professional services.
- Exposure to international markets and global marketing activities.
- Knowledge of cosmetics, beauty, personal care, wellness or other regulated industries.
- Familiarity with WordPress or other content management systems (CMS).
- Working knowledge of SEMrush, Ahrefs or similar SEO tools.
- Experience developing and managing LinkedIn marketing campaigns.
- Basic knowledge of HTML and CSS for digital content and website updates.
- Familiarity with AI-assisted content creation and marketing tools.
- Experience developing thought leadership content, including industry articles, insights and professional publications.

What Success Will Look Like

Within your first six months, you will have:

- Established a structured content calendar
- Improved the consistency of GCRS brand communication
- Identified and targeted valuable SEO opportunities
- Improved website content and organic visibility
- Developed high-quality thought-leadership content
- Established regular content-performance reporting
- Supported lead-generation and digital marketing objectives
- Built stronger coordination between subject-matter experts and marketing

Why Join Us?

You will have the opportunity to work with an international brand operating across multiple markets and in specialist regulatory sectors.

Important: This is a fully on-site role based at the GCRS office in Hapur, Uttar Pradesh. Candidates must be willing to work from the Hapur office five days a week.

Work Location: In person

📌 Brand, SEO & Content Developer (India)
🏢 GCR SERVICES INDIA PRIVATE
📍 India