Role Overview

We are looking for an experienced, strategic, and highly connected Vice President Influencer Marketing to work with a leading Advertising Agency in Mumbai / Gurugram!

The Vice President Influencer Marketing will own the influencer strategy end-to-end—from creator identification and partnerships to campaign execution, measurement, and long-term relationship building.

The ideal candidate combines robust strategic thinking with deep knowledge of the creator ecosystem, excellent negotiation skills, commercial acumen, and a proven ability to build high-performing influencer programs at scale.

Key Responsibilities

1. Influencer Strategy & Leadership

- Develop and own the overall influencer and creator marketing strategy aligned with brand and business objectives.
- Build annual and quarterly influencer marketing plans, budgets, and growth strategies.
- Identify emerging creator trends, platforms, formats, and opportunities.
- Define the right mix of macro, mid-tier, micro, and nano influencers for different campaign objectives.
- Establish influencer marketing as a scalable and measurable growth channel.

2. Creator Partnerships

- Build and maintain strong relationships with influencers, creators, talent managers, agencies, and creator networks.
- Identify and onboard high-impact creators aligned with the brand's values, audience, and positioning.
- Lead contract negotiations, commercial terms, exclusivity, usage rights, and long-term partnerships.
- Develop ambassador and always-on creator programs.

3. Campaign Management

- Lead influencer campaigns from briefing and creator selection through execution and reporting.
- Partner closely with creative, social, PR, brand, product, and performance marketing teams.
- Develop compelling creator briefs, campaign concepts, and content frameworks.
- Ensure creator content is authentic while meeting brand, legal, and compliance requirements.




- Manage campaign timelines, deliverables, approvals, and budgets.

4. Performance & Analytics

- Establish KPIs and measurement frameworks for influencer campaigns.
- Track metrics including reach, engagement, views, EMV, conversions, CAC/ROI, revenue, and incremental impact.
- Use data and insights to optimize creator selection, content strategy, and investment allocation.
- Build regular executive-level reporting and recommendations.

5. Budget & Commercial Management

- Own and manage the influencer marketing budget.
- Negotiate rates and maximize return on creator investments.
- Evaluate agency, platform, and technology partnerships.
- Develop scalable processes for forecasting, budgeting, and campaign ROI.

6. Team Leadership

- Build, mentor, and lead a high-performing influencer marketing team.
- Set goals, KPIs, processes, and operating standards.
- Foster a culture of creativity, experimentation, accountability, and performance.
- Manage external agencies and strategic partners where required.

Key Success Metrics

- Influencer-attributed revenue and/or conversions
- Campaign ROI / ROAS
- Creator engagement and content performance
- Reach and quality of audience
- Cost per engagement / acquisition
- Growth of creator community and strategic partnerships
- Brand awareness and consideration impact
- Percentage of creator partnerships becoming repeat/long-term collaborations

Candidate Profile

Experience

- 8–12+ years of experience in influencer marketing, creator marketing, social media, digital marketing, or a related field.
- Demonstrated experience leading large-scale influencer/creator campaigns.
- Experience managing significant marketing budgets and cross-functional teams.
- Strong network across relevant creator, talent, and agency ecosystems.
- Experience building influencer programs from strategy through execution and measurement.

Interested candidates can write to us at [HIDDEN TEXT]

Warm Regards

Whizz HR

📌 Influencer Marketing Director (Mumbai)
🏢 Whizz HR
📍 Mumbai