Social Media Manager – Aalayam Nutraceuticals

Job Title: Social Media Manager

Company: Aalayam Nutraceuticals

Experience: 0–2 Years

Job Type: Full-time

Department: Marketing / Digital Marketing

Job Overview

Role Overview

We are looking for a creative, proactive, and results-oriented Social Media Manager to manage and grow the digital presence of Aalayam Nutraceuticals across social media and digital communication channels.

The role will be responsible for planning and executing social media content, developing campaign ideas, coordinating with creative and performance marketing teams, managing WhatsApp marketing initiatives, and actively engaging with the online community.

Key Responsibilities1. Content Strategy & Planning

- Develop and maintain a monthly Social Media Content Calendar.
- Plan content themes, campaigns, educational content, product communication, and brand storytelling.
- Identify relevant festivals, health days, awareness days, and topical opportunities for brand

communication.

- Develop promotional concepts, offers, and campaign ideas around relevant occasions.
- Ensure consistency in brand messaging, tone, and visual communication.

2. Video & Content Creation

- Develop creative concepts and write short-form video/reel scripts.
- Prepare content briefs for designers, videographers, and editors.
- Coordinate with the Video & Editing Team to ensure timely execution of content.
- Review creative outputs and ensure they align with the planned content strategy.
- Continuously explore new content formats, trends, hooks, and storytelling approaches.

3. Social Media Management

Manage day-to-day content publishing and presence across relevant platforms, including:

- Instagram
- Facebook / Meta
- YouTube
- LinkedIn
- Other relevant digital/social platforms

Responsibilities include:

- Scheduling and publishing posts, reels, videos, stories, and other content.
- Writing captions, headlines, descriptions, and relevant hashtags.




- Maintaining consistency in posting frequency and content quality.
- Tracking basic content performance and identifying opportunities for improvement.

4. WhatsApp Marketing & Community Management

- Manage marketing communication through the Alayam WhatsApp community.
- Plan and execute WhatsApp campaigns.
- Develop promotional and engagement campaigns for the community.
- Support retargeting and remarketing initiatives through WhatsApp and other relevant channels.
- Maintain an engaging and responsive community environment.
- Coordinate communication with relevant internal teams for campaign execution.

5. Performance Marketing Coordination

- Coordinate with the external Performance Marketing Agency.
- Share content, campaign requirements, offers, creatives, and communication plans.
- Coordinate campaign creatives and messaging with paid marketing requirements.
- Monitor campaign-related feedback and communicate relevant insights to the agency.
- Ensure organic and paid marketing activities are aligned.

6. Social Listening & Audience Engagement

- Monitor comments, messages, mentions, and audience interactions across social platforms.
- Respond to relevant user comments and queries in a timely and professional manner.
- Identify potential leads or users who share their contact details and coordinate appropriate follow-up.
- Escalate customer queries, complaints, or sensitive issues to the appropriate team.
- Track recurring audience questions, feedback, and sentiment.
- Convert audience insights into actionable content and campaign ideas.

7. Analytics & Reporting

- Monitor social media performance and engagement.
- Track key metrics such as:




- Reach
- Impressions
- Engagement
- Followers/community growth
- Video views
- Leads/inquiries
- Content performance
- Prepare periodic social media performance reports.
- Identify high-performing content and recommend improvements for future campaigns.

Key Skills & Competencies

- Strong understanding of Social Media Marketing
- Excellent content planning and storytelling skills
- Strong copywriting and video scriptwriting ability
- Understanding of Instagram, Facebook, YouTube, and LinkedIn
- Knowledge of WhatsApp Marketing
- Understanding of retargeting and remarketing concepts
- Strong coordination and project management skills
- Good understanding of digital marketing trends and social media algorithms
- Solid communication and interpersonal skills
- Creative thinking and ability to generate new campaign ideas
- Ability to manage multiple campaigns and deadlines simultaneously
- Basic understanding of social media analytics and performance metrics

Preferred Experience

- 0–2 years of experience in Social Media Management, Digital Marketing, Content Marketing, or a related role.
- Experience in Healthcare, Wellness, Nutraceuticals, FMCG, Pharma, or Consumer Health will be an advantage.
- Experience working with creative teams, agencies, designers, video editors, and performance marketing teams is preferred.

Ideal Candidate

The ideal candidate is someone who can combine creativity with execution—someone who can think of a campaign idea, turn it into a content calendar and scripts, coordinate with the creative team, publish it across platforms, engage with the audience, and evaluate its performance.

Role Focus: Content Strategy | Social Media Management | Video Scripts | Campaigns | WhatsApp Marketing | Retargeting | Remarketing | Social Listening | Community Management | Agency Coordination | Digital Performance

Pay: ₹22,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Manager – Aalayam Nutraceuticals (India)
🏢 Aalayam Rehab Care
📍 India