Social Media Strategist – &Done;

At &Done;, we’re redefining what high-performance haircare looks like for Indian hair. Backed by biotechnology and scientific precision, our formulations are designed specifically for Indian hair and weather—delivering results global brands weren’t built to offer.

We started in salons, earning the trust of top stylists across India, and are now scaling rapidly through our direct-to-consumer launch.

Founded by Saumya Yadav (Stanford GSB ’19, IIT Delhi ’13; ex-Urban Company, ex-Udayy) and Atit Jain (BITS Pilani ’09; 2X founder – Pluss, Bulbul; ex-VC at Elevation Capital), we’re VC-backed and building a category-defining brand from the ground up.

Role Overview

We’re looking for a young, internet-native Social Media Strategist who lives on Instagram, understands what makes people stop scrolling, and can turn that understanding into a strong social strategy.

You’ll own the thinking behind our social presence - from content pillars and creative direction to trends, campaigns, creators, and performance.

We want someone who can look at a brand and say:
“I know exactly how we should show up on the internet.”

What You’ll Do

- Develop and own the social media strategy across Instagram and other relevant platforms

- Build content pillars, formats, and recurring content properties for the brand

- Develop monthly/weekly content calendars based on brand priorities and social trends

- Identify emerging trends, memes, formats, creators, and conversations and translate them into relevant brand content

- Develop concepts for Reels, carousels, stories, campaigns,



and social-first activations

- Work closely with the creative team to translate strategy into compelling content

- Drive the brand’s tone of voice and personality across social platforms

- Conceptualize and execute social media campaigns from ideation to execution

- Identify opportunities for creator/influencer collaborations

- Track social media performance and use data to improve content strategy

- Monitor competitors and relevant brands to identify whitespace and new opportunities

- Stay relentlessly updated on Gen Z culture, internet behavior, and emerging platforms

- Build a social presence that feels native to the platform, not like an advertisement

What We're Looking For

- 1–3 years of experience in social media, content, digital marketing or a similar role

- You are genuinely obsessed with social media and internet culture

- You understand why some content gets shared while other content gets ignored

- Strong understanding of Instagram, Reels, Stories and short-form content

- Excellent creative thinking and the ability to turn an insight into a content idea

- Strong copywriting and communication skills

- Good understanding of social media analytics and performance metrics





- Ability to balance creativity with business objectives

- High ownership — you don't wait for someone to tell you what's trending

- Comfortable working in a fast-paced startup environment

- Strong taste in content, visual communication and storytelling

Bonus points if you…

- Have built or managed a brand's social media page from the ground up

- Have a strong personal understanding of creators and influencer culture

- Can confidently pitch 10 content ideas before your first coffee

- Have personally created content/Reels or run a creator account

- Have worked with D2C, beauty, fashion, lifestyle, consumer or youth-focused brands

- Know how to use tools such as Canva, CapCut or other content/creative tools

- Have a portfolio or examples of social campaigns/content you've worked on

The Ideal Candidate

You’re young, sharp, curious and chronically online.

You know what's trending before it becomes mainstream. You understand memes without needing them explained. You can distinguish between a valuable idea and a good social idea.

Most importantly, you don't just consume content.

You think about why it works — and how to make it better.

Apply with your CV + portfolio/social handles + examples of 3 social campaigns or pieces of content you think are exceptionally good (and tell us why).

Gurugram HQ
Competitive salary + High ownership and visibility in a growing organization
‍♀️ Perks: Collaborative and people-first work culture + Learning and growth opportunities across functions

📌 Social Media Strategist (Gurugram)
🏢 &Done
📍 Gurugram