Sr. Influencer Marketing Associate

2-3 Years of Experience

IMMEDIATE JOINERS ONLY

Andheri East, Mumbai

Company: Company: Digital-frst integrate media and marketing company specialising in organic media, meme marketing, influencer partnerships, and content-led brand solutions.

Operating at the intersection of culture, creators, and communities, the agency helps leading consumer and digital native brands drive awareness, engagement, and cultural relevance across social platforms.

Senior Creator Marketing Associate

Role Overview

You’ll own creator relationships end-to-end, execute campaigns independently, mentor Creator Marketing Associates, and drive creator growth initiatives. You’ll manage high-performing creator portfolios while ensuring campaign performance and community engagement.

Why This Role Matters

You execute campaigns independently from brief to payout through the agency's workflows, negotiate with creators on deliverables and timelines, and troubleshoot complex execution challenges.

You’ll mentor Creator Marketing Associates on best practices, identify partnership gaps on the platform, and recommend process improvements. You’ll analyze creator performance trends using internal analytics tools, build case studies for successful campaigns, and represent the agency at creator events.

Key Responsibilities

1. Own Creator Relationships

- Manage relationships with creators across categories on the agency platform.
- Execute campaigns independently with minimal supervision, from brief to final reporting, through agency workflows.
- Negotiate deliverables, content revisions, and timelines with agency creators.
- Build long-term creator partnerships that drive repeat collaborations.
- Identify and onboard high-potential creators who align with the agency's brand requirements.

2. Drive Campaign Execution Excellence

- Handle end-to-end campaign coordination for multiple brands simultaneously




- Review content quality before submission to ensure brand alignment and platform best practices.
- Troubleshoot execution issues, including creator dropouts, delays, and performance gaps.
- Coordinate with Account Managers, Product, and other stakeholders to ensure smooth Solo workflows.
- Maintain campaign documentation and ensure accurate tracking.

3. Analyze Performance & Provide Strategic Insights

- Monitor creator performance metrics such as CPV, engagement rates, and audience quality throug dashboards.
- Generate performance reports with actionable recommendations for Account Managers using internal data.
- Identify top-performing creators and content formats for future campaigns.
- Track campaign ROI and suggest optimization strategies.
- Use internal analytics tools to evaluate campaign effectiveness and identify performance trends.

Skills & Requirements Must-Have Skills

- Strong understanding of creator ecosystems across Instagram, YouTube, Snapchat, and emerging platforms, with deep knowledge of content trends and formats.
- Proven ability to independently manage creator relationships and negotiate deliverables and timelines.
- Strong analytical skills to track campaign performance, generate reports, and provide strategic recommendations using internal analytics.
- Understanding of performance marketing metrics, including CPV, CPM, and engagement rates.
- Strong coordination skills to manage multiple campaigns and creators simultaneously on the Solo platform.




- Strong problem-solving skills with the ability to troubleshoot execution issues and make quick decisions within established frameworks.
- Experience working cross-functionally with account management, product, and campaign servicing teams.
- Proficiency with creator platforms, influencer management tools, CRMs, or campaign dashboards such as Solo.
- Ability to mentor and guide associates on Solo processes and best practices.

Good-to-Have Skills

- Experience with creator platforms, agencies, or UGC campaign management.
- Familiarity with social media APIs, payout systems, or performance tracking tools.
- Experience designing creator communication or community programs for platforms.
- Knowledge of content formats and platform-specific algorithm optimization.

Soft Skills

- Leadership mindset: Take ownership of campaign outcomes and don’t wait for direction before acting.
- Empathy & commercial discipline: Balance creator needs with business goals.
- Adaptability: Handle shifting priorities effectively in fast-paced environments.
- Proactive communication: Keep stakeholders updated before they ask.
- Passion for creators: Strong interest in creators, content, and the digital economy.
- Calm under pressure: Resolve creator escalations and campaign challenges confidently.

Experience & Background

- 2–3 years of experience in creator management, influencer marketing, social media, or campaign execution.
- Proven track record of managing creator relationships and executing campaigns independently.
- Experience working with creator platforms or influencer marketing agencies.
- Demonstrated success in campaign performance optimization and creator retention.

Working Hours

This role may require extended working hours and occasional weekend work to meet campaign deadlines and creator needs, given the rapid-paced nature of the agency's growth in the creator economy. These are adjusted with additional time-off during the week.

📌 Sr. Influencer Marketing Associate | Immediate Joiners Only (Mumbai)
🏢 Katapult
📍 Mumbai