About the Role

The role in the Product & Revenue Strategy Function for our flagship HSM
channels Star Plus & Star Bharat. This position is required to support &
facilitate sales team of the respective channels. The incumbent will act as a
key link between Programming/Marketing/Content teams and Sales teams and drive
the brand philosophy and sales/revenue strategy for the channel to optimize
channel inventory. This will be done through effective forecasting, planning,
pricing and property integrations based on deep understanding of customer needs
and patterns

Key Responsibilities

Strategic/Policy related KRAs

Customer and Pricing Strategy:

* Defining the pricing strategy along with the PRS Head and National Genre Head
for the channel/cluster basis organization objectives, budget for the year,
market scenario, competition, etc. in order to ensure the sales organization
achieves overall revenue target.
* Driving the channel pricing agenda - setting benchmarks, providing inputs and
sign-offs on deals, and participating in deal negotiations as and when
required




* Build client wise strategy/deal structuring for the channel which includes
creating and recommending client pricing options for individual client deals,
building monthly client packages including decisions on what time bands to
allocate to each client based on what works for their target segments and
track deviations in delivery
* Build sponsor packages for impact shows and ensure maximum monetization for
each property on the channel
* Build band wise revenue budget, show and property wise pricing including
determination of sponsor packages
* Create and maintain strategies based on key genres to help understand the
genre behavior, trends, movements etc. that may have impact on business.

Strategic Forecasting:

* Creating revenue business plan channel wise
* Building bottom-up revenue plans for the fiscal, quarter & month
* Tracking performance vs. annual plan, revising forecasts etc.

Operational/Process/T

📌 Associate Director (Mumbai)
🏢 JioStar
📍 Mumbai