Job Description
Job Description
Are you a marketing leader who loves to influence business approaches with cultural insight? Do you enjoy building a brand & portfolio strategy in upcoming markets and inspiring consumers?
We are looking for a strategic leader to join the LEGO Group in its exciting journey in India. The mandate of the role is to build the awareness and penetration of The LEGO Brand through its Active Consumer Base’ and reaching audiences far and wide in our markets.
Core Responsibilities
Brand Marketing Strategy & Implementation
- Lead the team to develop India go-to-market brand & portfolio strategy, and the local communication strategy / execution plans for all themes/campaigns across all audiences while ensuring balanced approach across all retailer channels.
- Drive efficiency and effectiveness in the execution of local marketing plans and media performance, helping to drive the marketing innovation agenda and a test & learn focus, aligning strongly with digital and trade.
- Inspiring change and putting the consumer/shopper voice at the heart of decision making and developing GTM strategies underpinned by sound market insights.
- Foster strong internal relationship with related partners to champion global direction and share/adopt the best methodology.
- Role model The LEGO Group’s Marketing approach (OESP) to planning and tracking performance with the team. Work closely with the team to continue to optimize processes to ensure efficiency.
- Lead & optimize agency relationships as well as robust partnerships with IP partners developing and completing joint business plans.
- Translate global insights and campaigns into local insights and campaigns
Business leadership
- Full accountability for all franchises, being responsible for the brand team’s budget management, ensuring a flexible and agile approach to full year spend based on in-year traction.
- Represent the brand and franchises at wider India business planning & traction meetings – provid
📌 Marketing Director (Mumbai)
🏢 LEGO
📍 Mumbai