18 Sep
|
Gedu global education
|
Gurugram
18 Sep
Gedu global education
Gurugram
Description
Job Title: Head of Marketing
Function: Marketing
Location: Gurugram
The Opportunity
Lead the end-to-end marketing strategy for Queen Elizabeth’s School, to elevate brand prestige, drive high-quality enrolment enquiries, and nurture a thriving and engaged school community. Oversee integrated campaigns spanning digital, out-of-home, partnerships, and signature events, ensuring every initiative reflects the excellence and heritage of the QE brand. Leverage data-driven insight and emerging technologies, including artificial intelligence, to enhance creativity, efficiency, and performance measurement. All communications must embody the values of Queen Elizabeth’s Global Schools and remain fully compliant with school regulations and safeguarding standards.
Key outcomes
- Admissions aligned‑ to the growth of the organisation with qualified enquiries that create clear conversion plans by stage.
- Measurable efficiency gains through artificial ‑intelligence ‑enabled workflows (content, personalisation, summarising, asset tagging, reporting).
- High ‑impact out-‑of-‑home campaigns across roadside large format‑, transit/metro, malls, street furniture, and digital out-‑of-‑home networks, with post-‑campaign audits and brand ‑lift/footfall analysis.
- A clear product marketing story—positioning, proof points, and go-‑to-‑market plans for all academic and extra-curricular activities.
- A collaborative, high performing‑ team culture with strong vendor and agency management.
The Role
Strategy and Planning
- Design and deliver a comprehensive, insight-driven marketing strategy and budget that advances the prestige and visibility of Queen Elizabeth’s Global Schools.
- Lead integrated planning across digital, out-of-home, partnerships, and experiential platforms.
- Set transparent objectives, channel priorities, and performance measures aligned with enrolment and reputation goals.
- Commission rigorous market and competitor intelligence to inform positioning, media mix, a
📌 Head of Marketing (Gurugram)
🏢 Gedu global education
📍 Gurugram