Position Title:

Creative copy

Function:

Commercial

Location:

Gurugram

Reports to:

Lead – Creative Copy

Role Level:

CXO-4
- Job Purpose

The Copywriter is a key creative contributor within the Creative & Copy department, responsible for developing powerful, audience-first copy and concepts that bring the brand’s storytelling to life. This role goes beyond execution, providing creative leadership, mentoring junior writers, and ensuring the brand voice is expressed with consistency, clarity, and impact across all channels. From campaign development and social-first storytelling to long-form content and scripts, the Copywriter balances creativity with strategic insight to deliver content that resonates with diverse audiences and drives measurable results.
- Key Accountabilities

Creative Concepting & Storytelling
- Lead the development of campaign concepts, brand narratives, and creative messaging frameworks.
- Partner with art directors, designers, and strategists to co-create integrated ideas across digital, social, print, video, and experiential platforms.




- Craft compelling headlines, taglines, and campaign messaging that break through and inspire action.
- Contribute bold creative thinking during ideation sessions and help set the creative tone for projects.

Copywriting & Content Development
- Write, edit, and adapt copy for a variety of formats and audiences, including:
- Campaign messaging and advertising copy
- Social media captions, threads, and platform-native storytelling
- Website, blog, and long-form editorial content
- Email marketing, CRM, and internal communications
- Video scripts, storyboards, and voiceover/narration copy
- Ensure tone, style, and voice are aligned to brand guidelines while tailored to each platform.
- Integrate SEO best practices into long-form and digital content where relevant.

Collaboration & Creative Leadership
- Collaborate closely with designers, producers, social leads, and other creative partners to deliver cohesive

📌 Associate Manager (Gurugram)
🏢 Air India
📍 Gurugram