About i95dev Inc.
At i95Dev, we empower eCommerce businesses to thrive by delivering cutting-edge integration products and end-to-end eCommerce services. Our solutions connect eCommerce platforms like Adobe Commerce, Shopify, and BigCommerce with leading ERP systems such as Microsoft Dynamics, NetSuite, SAP B1, and more—serving 400+ clients globally. As we scale and launch AI-driven integration experiences, we're transforming how eCommerce businesses operate in the up-to-date digital landscape.
Position Overview
We are seeking a strategic and hands-on Senior Product Marketer who can shape the narrative (messaging, positioning), define the customer journey, and accelerate user adoption for our suite of integration products and eCommerce growth solutions through both traditional GTM and product-led growth approaches. The person in the role will partner closely with product and sales teams to drive consistent demand and leads for the products.
Key Responsibilities
- Craft compelling positioning and messaging for our integration products,



tailored to key customer segments including eCommerce managers, IT heads, and ERP stakeholders
- Lead go-to-market planning and execution for new product launches and enhancements across Adobe Commerce, Shopify, and ERP integrations
- Own the product marketing roadmap in collaboration with product and sales leaders, building programs that shorten sales cycles and improve win rates
- Conduct market intelligence through competitive analysis, customer interviews, win/loss reviews, and industry research to inform product positioning and content strategy
- Develop comprehensive sales enablement materials including pitch decks, product one-pagers, demo scripts, battle cards, and case studies to help close deals faster
- Produce high-impact product-focused content such as blogs, whitepapers, webinars, videos, landing pages, and email campaigns to drive awareness and generate demand
- Collaborate cross-functionally with product teams, sales teams,

📌 Product Marketing Specialist (Hyderabad)
🏢 i95Dev
📍 Hyderabad