Agency :
PivotRoots
Job Description :
We are looking for a Marketing Technology Specialist to own paid acquisition and full-funnel performance campaigns across Meta and Google, driving Awareness, Consideration, and Conversion for the business. The role will work closely with Creative, Product, Analytics, and the Customer Lifecycle Marketing (CLM) team to build a seamless, data-driven journey for users from first touch through to conversion, and hand off engaged users into retention and lifecycle programs.Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube, PMax) covering the full funnel — Awareness, Consideration, and Conversion.
- Own campaign strategy, budget allocation, and bidding approach to deliver against acquisition, CAC, ROAS, and volume targets.
- Build and continuously test audience strategies, creative variations, ad copy, and landing pages through structured A/B and multivariate experiments.
- Partner with Creative/Content teams to brief, review,



and iterate on ad creatives suited to each funnel stage and platform.
- Track and analyze campaign performance (spend, CPM, CTR, CPA, ROAS, conversion rates) and translate insights into optimization actions.
- Work with Analytics/Product teams to ensure accurate tracking of conversion events, pixels, UTMs, and attribution across platforms (Meta Ads Manager, Google Ads, GA4, AppsFlyer, or similar).
- Manage day-to-day platform hygiene: bid management, budget pacing, audience refresh, negative keyword management, and creative rotation.
- Collaborate with the CLM/Retention Marketing team to ensure smooth handoff of acquired users into lifecycle journeys, and share funnel insights that inform retention strategy.
- Stay current with platform updates, auction dynamics, privacy/attribution changes (iOS/Android), and industry best practices; recommend adoption of recent tools or ad formats.
- Prepare regular performance r

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