Company Description

Zenith is a leading global media agency under Publicis Groupe, focused on delivering data-driven media strategies and business growth for leading brands. Zenith combines media expertise, technology, data, and consumer insights to create effective communication and investment strategies across channels.
Zenith specializes in media planning and buying, audience strategy, digital media, performance marketing, data & analytics, and integrated media solutions, helping clients maximize the impact of their media investments.

Overview

Job Description – Senior Manager, Media Planning
Location: Mumbai
Experience: 4–5 Years
Function: Media Planning
About the Role
We are looking for a strategic and data-driven Senior Manager – Media Planning to lead digital media planning and campaign execution across key platforms. The ideal candidate should have solid hands-on experience in Google, Meta, DV360, and Connected TV, along with a good understanding of media measurement, optimization, and reporting.
The role will involve developing full-funnel media strategies,



managing campaign planning and execution, and working closely with internal teams and clients to deliver effective and measurable media solutions.
Key Responsibilities
- Lead end-to-end digital media planning across platforms such as Google, Meta, DV360, and Connected TV.
- Develop full-funnel media strategies aligned with client business objectives and campaign goals.
- Drive audience planning, targeting, segmentation, and media approach across different funnel stages.
- Lead end-to-end execution of Meta campaigns across Top, Middle, and Bottom Funnel.
- Plan and execute campaigns across Google, Meta, DV360, and other digital platforms.
- Monitor campaign performance and identify opportunities for optimization and performance improvement.
- Manage campaign budgets, forecasting, media spends, and performance reporting.
- Develop media plans, campaign reports, presentations, and post-campaign analysis.

📌 PG India (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai