Job Description
About shift
nshift builds and runs the skilled contributor networks behind embodied AI training data — the annotators, QAs and reviewers who label, segment and quality-check the video that robotics models learn from. We've paid out over $15M to 25,000+ contributors across 15+ countries.
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nThe role
nYou own the funnel that brings in annotators and QAs who can actually pass our bar - from the first ad someone sees to their first accepted task.
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nYou'll draft the creatives, run the campaigns, and own the numbers behind them. Not brief an agency: write the copy, build the audience, launch, read the data, and decide what to scale and what to switch off.
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nThe hard part isn't volume. Anyone can buy signups. A channel that delivers cheap registrations who fail assessment is worse than no channel at all - you'll be measured on qualified, active annotators and what they cost.
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nWhat you'll do
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- Draft creatives and acquisition angles yourself - ads, landing pages, community posts, outreach copy - and iterate on performance, not tasten




- Run acquisition campaigns across Meta, Instagram, Reddit, Discord and technical communities, LinkedIn, job boards, and anything else you can prove worksn
- Own the budget end to end: targeting, allocation, ROI, CAC, payback - and the call to kill a channel that isn't returningn
- Own conversion through the full funnel - signup, assessment, activation, first task - and find where qualified people are dropping outn
- Run lifecycle and reactivation: move strong candidates through assessment, and re-engage contributors when recent projects launchn
- Treat community as a channel, not an afterthought: Discord, Reddit, creator partnerships, training institutes and technical networksn
- Own the metrics that matter: cost per qualified annotator, signup-to-assessment conversion, assessment pass rate by source, time to activation, first-task completion, repeat contribution and LTV by channel and geographyn



📌 Growth Marketer (Dehradun)
🏢 Shift
📍 Dehradun