Location: India
Employment Type: Full-Time
Work Mode: Hybrid / Remote / Client-facing as required
Market: India, with exposure to Middle East preferred

About the Role :

We are looking for a pure-play SAP Sales Leader to build and scale our SAP business across the Indian market, with additional exposure to the Middle East.

This is a frontline sales leadership role, not a pre-sales, consulting, delivery, or practice-management position. The ideal candidate will have a strong track record of independently selling end-to-end SAP Cloud solutions, including RISE with SAP and GROW with SAP, covering SAP licenses, implementation services, and managed services.

The successful candidate will initially operate as a hands-on sales leader, establish the SAP sales function, build a strong pipeline, close strategic accounts, leverage relationships across the SAP ecosystem, and subsequently build and scale the sales organization.

Key Responsibilities :

- Own and drive the SAP sales strategy and revenue growth for India.
- Identify, develop, and close new enterprise opportunities for SAP Cloud solutions.
- Independently sell end-to-end SAP engagements covering:
- SAP licenses
- RISE with SAP
- GROW with SAP
- SAP implementation services
- SAP managed services / AMS

- Build and maintain a strong enterprise pipeline and consistently achieve annual sales/order-booking targets.
- Own the complete sales cycle from prospecting and account development through negotiation, closure, and handover.
- Develop strong relationships with CXOs, CIOs, business heads and other enterprise decision-makers.




- Leverage existing relationships with SAP Account Executives, Partner Managers and the wider SAP ecosystem to generate joint opportunities.
- Develop strategic relationships with SAP and ecosystem partners to drive co-selling and pipeline generation.
- Lead greenfield customer acquisition and establish the company's SAP presence in the market.
- Conduct or lead L1 SAP solution demonstrations independently when required.
- Work closely with solution consultants, delivery and implementation teams while maintaining primary ownership of the commercial sales process.
- Build account plans and GTM strategies for targeted industries.
- Develop and execute sales strategies across priority private-sector industries.
- Build and mentor a high-performing SAP sales team as the business scales.
- Establish sales processes, forecasting mechanisms, pipeline governance and performance metrics.
- Provide regular reporting on pipeline, revenue, target achievement, deal progression and market opportunities.

Mandatory Requirements :

- 12+ years of overall enterprise technology sales experience, with significant experience specifically in SAP sales.
- Strong background as a pure-play SAP Sales / Business Development professional.
- Demonstrated experience selling SAP Cloud solutions,



particularly RISE with SAP and/or GROW with SAP.
- Proven experience selling end-to-end SAP engagements, including licenses, implementation and managed services.
- Demonstrated annual SAP order-booking responsibility of approximately 15 Cr+, preferably in the 2030 Cr+ range.
- Strong enterprise hunting and new-logo acquisition experience.
- Existing relationships with SAP AEs and SAP Partner Managers in India.
- Strong understanding of the SAP ecosystem and SAP commercial model.
- Ability to independently handle initial/L1 SAP solution demonstrations.
- Proven ability to build a business or sales function from the ground up.
- Strong CXO-level communication, negotiation and enterprise deal-closure skills.
- Experience in at least two of the following private-sector industries:
- Manufacturing
- Automotive
- Retail
- Consumer Products / FMCG

- Strong understanding of SAP solution positioning and enterprise transformation requirements.
- Willingness to operate as a hands-on individual contributor initially, before building a larger sales team.

Preferred Qualifications :

- SAP Certified Sales Professional (CSP) certification.
- Strong India SAP market network.
- Previous India + Middle East SAP sales exposure.
- Experience working with SAP ecosystem partners, SIs and implementation partners.
- Experience building a recent SAP business unit or market from an early stage.
- Experience selling complex multi-year SAP transformation engagements.
- Experience managing large enterprise deal cycles and strategic accounts.

📌 SAP Sales Director (Hyderabad)
🏢 Techsprout AI Labs
📍 Hyderabad