18 Sep
|
Zauber Technologies
|
Mumbai
18 Sep
Zauber Technologies
Mumbai
Zauber Technologies | Mumbai | Full-time | In office
About the Role
Zauber Technologies is looking for a Digital Marketing Specialist to take ownership of our end-to-end digital marketing activities .
This role is ideal for someone who can manage and execute across Google Ads, social media, SEO, content marketing, lead generation, website growth, analytics, and campaign optimization .
You will work closely with the business and sales teams to build Zauber’s digital presence and turn marketing activities into measurable business opportunities.
Key Responsibilities
Paid Marketing
- Plan, execute and optimize Google & Meta Adscampaigns.
- Manage Search, Performance Max, Display and remarketing campaigns.
- Monitor budgets, leads, conversions, CPL and campaign performance.
- Conduct keyword and audience research.
Social Media
- Manage Zauber’s LinkedIn, Instagram, Facebook and other relevant channels.
- Plan and execute monthly social media calendars.
- Develop ideas for posts, reels, videos and campaigns.
- Monitor engagement, reach and audience growth.
SEO & Website
- Perform keyword research and on-page SEO.
- Improve organic search visibility and website traffic.
- Plan and publish SEO-focused blogs and landing-page content.
- Manage and optimize Google Business Profile and local SEO activities.
Content Marketing
- Create content around Zoho, CRM, HR, Finance, Automation, Business Technology and related topics.
- Develop blogs, case studies, social content, email campaigns and marketing materials.
- Work with designers and content creators to execute campaigns.
Lead Generation
- Develop B2B digital campaigns to generate qualified leads.
- Build and optimize landing pages and lead-generation funnels.
- Track marketing leads and coordinate with the sales/business team.
- Continuously identify new digital channels and opportunities.
Analytics & Optimization
- Track performance using Google Ads, GA4, Google Search Console and social media analytics.
- Prepare regular marketing performance reports.
- Analyze campaign data and identify opportunities for improvement.
- A/B test campaigns, creatives, audiences and landing pages.
What We’re Looking For
- 2–4 years of hands-on experience in Digital Marketing.
- Strong experience with Google Ads .
- Good understanding of SEO, social media marketing and content marketing .
- Experience with B2B lead generation is a strong advantage.
- Familiarity with GA4, Google Search Console and marketing analytics.
- Strong understanding of digital marketing funnels and conversion tracking.
- Good communication and content skills.
- Ability to independently plan, execute, measure and optimize campaigns.
- A hands-on mindset — someone who can execute, not just create strategies .
What You’ll Own Google Ads → SEO → Social Media → Content → Website → Lead Generation → Analytics → Optimization
You will play an important role in building Zauber Technologies' digital presence and creating a consistent flow of relevant business opportunities.
Job Details
Job Title: Digital Marketing Specialist
Location: Mumbai
Work Mode: Full-time | On-site
- Experience: 2–4 years
📌 We’re Hiring | Digital Marketing Specialist (Mumbai)
🏢 Zauber Technologies
📍 Mumbai