Job Purpose

Planning and execution of sales & marketing strategies for the Territory. Prepare pre & post contribution analysis to increase profitability & optimization of distribution cost of Territory through appropriate Sales module, pricing & product opportunities, to increase market share. Execute agreed market promotional activities for brand pull. Establish strong channel relationship –

- Cooperative and private channel through deep insights on product, market & customer segments. Execute POS sale of the territory. Close coordination with govt. authorities / competitors / Institutions.

Key Result Areas/Accountabilities

Supporting Actions

- Develop long term plan for the Territory.
- Develop detailed long-term sales plan, forecasting growth and profitability for the Territory.
- Develop detailed sales and marketing plan and ensure implementation of sales plan as per targets
- Develop plans for the given territory based on specific requirement of market, customers &
- Traders.
- Visit/ interact/ with all key Traders - ensure and monitor business as per plan.
- Monitor Market share of key customers – as per plan.




- Ensure achievement of Contribution, Secondary Cost Targets, Secondary Sales through POS & compliances.
- Plan & execution for institution & pvt channel sales.
- Monitor costs, budget &
- District wise Contribution
- Monitor GOI compliances
- Ensure proper & timely sales from POS machine.
- Enhance Customer Satisfaction
- Ensure customer satisfaction.
- Ensure implementation of actions plans and changes as per customer suggestions.
- Ensure all customer complaints are resolved.
- Key Account Management
- Prepare detailed KAM plan for the category.
- Ensure detailed implementation of the KAM plan and monitor progress.
- New Dealer, Channel Partner development
- Create a strategy to acquire recent dealers, Channel Partners
- Implementation of new Channel partner development plan.
- Understand FCO Parameters &
- DBT Compliances
- Understand &
- Adhere to FCO (Fertilizer Control Order) norms.
- Close co-ordination with district authorities, LFS &
- DBT co-ordinator.

📌 TM DAP Maharashtra
🏢 Aditya Birla Group
📍 Maharashtra