skub is building India’s most desired premium medical lifestyle brand — combining world-class comfort, elevated design and an exceptional customer experience for Indian healthcare professionals.

We’re looking for someone who can help build and own our growth engine across:

- D2C / Shopify growth
- Conversion optimisation
- Performance marketing
- CRM & repeat purchase
- Customer insights
- Growth experiments
- Influencers, ambassadors & community
- Growth analytics and weekly commercial performance

This is not a social media manager role or a pure performance marketing role.

We want someone who can look at the business and answer:

Where is growth coming from?

Where are we losing customers?

What should we do next?

And then drive those actions to execution.

You’ll be a strong fit if you:

- Have 3–6 years of experience in D2C, e-commerce, growth, consumer brands or digital commerce
- Understand metrics such as CAC, ROAS, MER, CVR,



AOV and repeat purchase
- Are comfortable with Shopify and e-commerce analytics
- Can work effectively with performance, creative, product and operations teams
- Think commercially, not just in terms of marketing activity
- Have strong analytical ability and ownership
- Can balance growth with premium brand positioning
- Like testing ideas, learning quickly and scaling what works

Experience in fashion, apparel, lifestyle, healthcare or premium consumer brands is useful, but not essential.

The chance

This is an early-stage role with significant ownership.

You’ll help shape how skub acquires customers, improves conversion, increases retention and builds a category-defining brand for India’s medical community.

Location: Mumbai / Hybrid

📌 Strategic Growth Lead (Mumbai)
🏢 skub
📍 Mumbai