Role Summary

We are looking for a Digital Analytics / Adobe Experience Cloud professional with 8+ years of strong hands-on experience across Adobe Analytics, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Web SDK, Adobe Target, and up-to-date data collection architecture. The resource should be capable of independently handling implementation, troubleshooting, solution design, migration, and day-to-day technical discussions with clients — moving beyond execution/support to take end-to-end ownership of Digital Analytics engagements, from requirement gathering and solution design through implementation, debugging, validation, migration, and client communication.

Key Responsibilities

Implement, validate, and troubleshoot Adobe Analytics tracking — reporting, segmentation, calculated metrics, attribution, and analysis — using Adobe Tags/Launch for tag management and maintaining data quality, governance, and naming-convention standards.

Translate business requirements into analytics measurement frameworks, event taxonomies, data layers, and implementation specifications.

Design and implement web events using Adobe Experience Platform Web SDK, including XDM event/schema design, Data streams, Edge Network, and Identity Service configuration.

Own Adobe Analytics → Web SDK migration end-to-end: current-state implementation assessment, mapping, migration planning, validation, and post-migration troubleshooting.

Manage core AEP components — XDM schemas, datasets, identities, data ingestion, and data flows — and troubleshoot data movement from source through AEP into CJA.

Build and maintain Customer Journey Analytics (CJA) connections, data views, dimensions/metrics,



calculated metrics, segmentation, and cross-channel/customer journey reporting.

Implement and support Adobe Target activities, audiences, offers, A/B and experience testing, and personalization/recommendations; integrate Target with Adobe Analytics and AEP/CJA for experimentation and measurement.

Investigate and resolve data discrepancies across Adobe solutions using JavaScript, HTML/CSS, JSON, REST APIs, SQL, and browser developer tools/network logs.

Define end-to-end data flows (Web → Web SDK → AEP → Analytics/CJA/Target), and produce technical design documents and implementation specifications, flagging integration risks and dependencies proactively.

Lead client-facing technical discussions, design reviews, and implementation walkthroughs; own requirement gathering and stakeholder management directly.

Mentor junior/fresher resources and review their implementation work.

Ready to work from office

Required Qualifications

8+ years of hands-on experience in Digital Analytics / Adobe Experience Cloud implementation, including Adobe Analytics (reporting, segmentation, calculated metrics, attribution, analysis) and Adobe Tags/Launch for tag management, with solid understanding of data layers, events, variables, rules, and tracking architecture.





Working knowledge of Adobe Experience Platform (AEP) — XDM schemas, datasets, identities, data ingestion/flows — and hands-on Customer Journey Analytics (CJA) experience (connections, data views, dimensions/metrics, calculated metrics, segmentation, cross-channel reporting), including identity-stitching concepts.

Strong hands-on experience with Adobe Experience Platform Web SDK — XDM event structures, Datastreams, Edge Network, Identity Service — plus proven experience assessing, planning, and executing Adobe Analytics → Web SDK migrations.

Hands-on experience with Adobe Target implementation and configuration (activities, audiences, offers, A/B and experience testing, personalization, recommendations), including Target + Adobe Analytics/AEP/CJA integration for measurement.

Good working knowledge of JavaScript, HTML/CSS, JSON, and REST APIs, plus working knowledge of SQL for data validation; strong troubleshooting ability using browser developer tools and network logs, and solid requirement-gathering/stakeholder-management and client communication skills.

Preferred

Knowledge of AEP Query Service / SQL for advanced data querying and analysis.

Understanding of the differences between traditional Adobe Analytics implementation and modern Adobe Experience Platform architecture.

Experience mentoring junior/fresher resources and reviewing their work.

Basic understanding of Git / version control.

Key Competency Areas

Adobe Analytics | AEP | CJA | Web SDK | Adobe Tags | XDM | Datastreams | Adobe Target | JavaScript | SQL | APIs/JSON | Analytics Architecture | Implementation & Debugging | Client Management.

📌 Sr. Digital Analytics Lead (Chennai Metropolitan Area)
🏢 Xerago
📍 Chennai Metropolitan Area