We are looking for a energetic and result-oriented Sr.

Brand

Executive with 2–3 years of experience, preferably in the D2C, E-commerce, Cosmetics, Beauty or FMCG industry. The candidate will be responsible for supporting brand growth, managing D2C initiatives, executing marketing campaigns, and driving sales through the brand's online channels.

Key Responsibilities

- Manage and execute the overall D2C brand activities across the company’s website and digital platforms.
- Plan and execute promotional campaigns, offers, product launches, seasonal campaigns and brand initiatives.
- Manage the Shopify website, including product listings, collections, banners, offers, merchandising and overall website content.
- Monitor and analyze D2C performance metrics such as sales, traffic, conversion rate, AOV, customer acquisition and repeat purchases.
- Work closely with the Performance Marketing team to plan and optimize campaigns for revenue and customer acquisition.
- Coordinate with Creative, Social Media, Content and other internal teams for timely execution of campaigns.
- Analyze customer behavior, sales trends and campaign performance to identify opportunities for business growth.
- Track competitor activities, pricing, offers, product launches and digital marketing initiatives.
- Coordinate with external agencies and vendors wherever required for D2C and brand activities.
- Support new product launches by coordinating product content, website visibility,



campaigns and promotional activities.
- Ensure consistency of brand communication and visual identity across all D2C touchpoints.
- Prepare and share regular D2C sales and campaign performance reports with management.
- Work on improving website merchandising, customer experience and overall online conversion.
- Monitor inventory availability of key products and coordinate with relevant teams to avoid stock-out situations during campaigns.
- Stay updated with current D2C, e-commerce, beauty and digital marketing trends and identify relevant opportunities for the brand.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, E-commerce or a related field.
- 2–3 years of relevant experience in Brand Management, D2C, E-commerce or Digital Marketing.
- Experience in Cosmetics, Beauty, FMCG or Lifestyle industry will be preferred.
- Hands-on experience with Shopify/D2C platforms is preferred.
- Good understanding of e-commerce and digital marketing metrics.
- Strong analytical and reporting skills.
- Good communication and coordination skills.
- Strong attention to detail with the ability to manage multiple activities simultaneously.
- Proficiency in MS Excel/Google Sheets and presentation tools.
- Creative mindset with a strong understanding of consumer behavior and brand communication.
- Ability to work in a fast-paced and target-oriented environment.

📌 Sr. Brand Executive (Mumbai)
🏢 Insight Cosmetics
📍 Mumbai