Social Media Strategist

Rafiki is seeking a Social Media Strategist to join our growing team. If you are looking for a challenging position that provides the opportunity to develop and lead social media and content marketing campaigns in a range of client industries, then this is the role for you. Our company culture is conducive to developing team members into the best marketers they can be

Your role as a Social Media Strategist will entail developing and executing social media strategies for a diverse range of clients, in order to boost visibility, generate leads and increase customer engagement. This will involve managing an organisation's online presence, producing high-quality content, analysing usage data, and managing projects and campaigns.

Responsibilities

As a Social Media Strategist, you'll have the opportunity to:

- Develop well-thought-out social media strategies and set goals to increase brand awareness and increase engagement for a range of clients
- Manage all social media channels such as Facebook, Twitter, Pinterest, LinkedIn and Instagram
- Develop and manage campaigns that promote clients’ organisation and brand
- Create and curate engaging multimedia content and/or outsource this effectively




- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor and report on performance on social media platforms using tools such as Google Analytics
- Co-ordinate with graphic designer(s) to create engaging social media posts and content
- Handle paid promotions across social media platforms including targeting and budget management
- Regularly communicate with clients via telephone, email, or in-person.

Skills you'll need to have:

- 2-3 years of experience handling social media accounts across various platforms on a professional level
- A solid understanding of the use of a range of social media platforms, particularly in relation to digital marketing
- Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
- Creative skills for contributing new and creative ideas
- Strong verbal communication skills for articulating ideas to colleagues and clients
- Organisational skills, with the capacity to prioritise and work across multiple projects
- Data analysis skills and statistical prowess to draw actionable insights
- MUMBAI CANDIDATES PREFERRED

Job Type: Full-time Pay: ₹300,000.00 - ₹700,000.00 per year

Work Location: In person

📌 Social Media Strategist (Mumbai)
🏢 Rafiki Marketing
📍 Mumbai