Job Title: In-House Influencer, Social Media & PR Manager

Company: SR Store

Location: Khar West, Mumbai (In-store)

Job Type: Full-Time

About SR Store

SR Store (srstore.in) is a dynamic, trend-setting women's clothing brand with a thriving online presence and a flagship boutique in Khar West, Mumbai. We are looking for an enthusiastic, fashion-forward candidate to be the face and voice of our brand. If you love being in front of the camera, understand digital trends, and know how to build a community, we want you on our team.

The Role

This is a hybrid role blending on-camera influencer work with backend social media management and PR. You will drive our brand’s digital presence, model our latest collections in engaging Reels, and enhance SR Store’s image both online and offline.

Key Responsibilities

- On-Camera Content Creation: Act as the in-house face of SR Store. Conceptualize, shoot, and feature in daily engaging content (Reels, Stories, Live Sessions, and try-on hauls).
- Social Media Management: Plan, schedule, and execute daily posts across Instagram, Facebook, and emerging platforms. Monitor analytics to adapt strategies for continuous follower growth and website traffic.
- Community Engagement: Maintain a vibrant, friendly brand voice. Interact with followers, reply to comments, and organize online events, styling sessions, and giveaways.
- Public Relations & Outreach: Build and nurture relationships with external fashion influencers, bloggers, and media contacts for collaborations, shoutouts,



and brand coverage.
- Event Coordination: Assist with organizing and promoting in-store events, new collection launches, and pop-up collaborations at our Khar West boutique.
- Creative Direction: Liaise with photographers and creative teams for high-quality product shoots, ensuring all visual content aligns with the brand's aesthetic.

Required Skills & Qualifications

- Camera Confidence: Highly comfortable and charismatic in front of the camera with a natural talent for styling and modeling women's apparel.
- Digital Acumen: Proven experience managing social media for fashion or lifestyle brands, with a deep understanding of the Instagram algorithm, trending audio, and hashtag strategies.
- Communication: Excellent written and verbal communication skills in both English and Hindi.
- Design Basics: Proficiency in basic graphic design and video editing tools (Canva, CapCut, InShot, etc.).
- Personality: Proactive, creative, and detail-oriented with a genuine passion for women’s fashion and digital storytelling.

How to Apply Please share your resume, a brief introduction, and portfolio links (including your personal Instagram handle or pages you have managed/featured on) via WhatsApp to (phone hidden).

Explore our brand:

Website: srstore.in

Instagram: instagram.com/srstore09

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

- Cell phone reimbursement
- Versatile schedule

Work Location: In person

📌 Social Media Manager (Mumbai)
🏢 SR Store
📍 Mumbai