Job Overview:

We are looking for a Social Media Manager who can take ownership of our social media presence — from strategy and content planning to creation, publishing, community management and performance analysis. The ideal candidate should be understands what works on social media, can create compelling social-first content, work with designers/video creators and influencers, and use data to continuously improve performance.

Key Responsibilities:

1. Social Media Strategy

- Develop and execute social media strategies aligned with overall brand and business objectives.
- Define platform-wise content strategy, themes, formats and posting frequency.
- Identify emerging social media trends, formats and opportunities relevant to the brand.
- Continuously test and refine content based on audience behaviour and performance.

2. Content Planning & Creation

- Develop monthly/weekly content calendars across social media platforms.
- Ideate and create social-first content including Reels and short-form videos, Carousels, Static creatives, Stories, Educational and informative content, Brand-led and engagement-focused content etc.
- Convert financial concepts, products and market developments into simple, engaging and audience-friendly content.
- Develop content hooks, captions, scripts, CTAs and creative briefs.
- Coordinate with internal teams and external designers/video creators wherever required.

3. Community Management

- Manage comments, messages, mentions and audience interactions across social platforms.
- Build and nurture an engaged online community.
- Identify recurring audience questions, feedback and content opportunities.




- Maintain the brand's tone, responsiveness and communication standards.

4. Analytics & Performance Management

- Track and analyse key social media performance metrics such as:
- Reach and impressions
- Engagement rate
- Views and watch time
- Follower growth
- Saves and shares
- Click-throughs
- Leads/conversions, wherever applicable
- Prepare regular performance reports and actionable insights.
- Identify high-performing and under-performing content and recommend improvements.
- Use analytics to make data-driven content and strategy decisions.

5. Influencer & Collaboration Management

- Identify relevant influencers, creators and industry voices for potential collaborations.
- Manage influencer outreach, briefings, negotiations and execution.
- Coordinate collaborations, co-created content and cross-promotional initiatives.
- Track performance and ROI of influencer/collaboration campaigns.

6. Competitor & Market Monitoring · Regularly monitor competitors and relevant brands across social media.

· Benchmark content formats, creative approaches, engagement, positioning and campaign strategies.

· Identify gaps, trends and opportunities that can strengthen our social media presence.

7. Creative & Production





· Work closely with graphic designers, video editors, photographers, agencies and other creative partners.

· Provide clear creative briefs and ensure timely delivery of content.

· Hands-on experience in graphic designing and video editing will be strongly preferred.

· Ability to independently create/edit basic social media creatives and short-form videos will be an advantage.

Ideal Candidate Profile:

- Bachelor's degree in marketing, Communications, Mass Media, Business, Digital Marketing or a related field.
- 2–5 years of relevant experience in Social Media Management / Digital Marketing / Content Marketing.
- Prior experience in FinTech, Financial Services, Wealth Management, Investments, Insurance, Banking or a related industry will be preferred.
- Strong understanding of how different social media platforms work and what drives engagement.
- Strong understanding of Reels, short-form video, carousels and social-first content.
- Strong content ideation and storytelling skills.
- Ability to understand an audience and create content that is informative, relevant and engaging.
- Good understanding of social media analytics and performance metrics.
- Experience with influencer marketing and brand collaborations.
- Strong competitor research and benchmarking skills.
- Valuable communication and coordination skills.
- Ability to manage multiple content initiatives and deadlines.
- Graphic designing and video editing skills will be preferred.

Pay: ₹400,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Social Media Manager (Mumbai)
🏢 Five Fishers
📍 Mumbai