About the Role: -

We are looking for a highly creative Social Media Executive who understands how to create engaging, share-worthy, and high-impact content. You will manage all social media platforms, build our brand presence, and consistently produce content that drives reach, engagement, and installs for our apps.

Key Responsibilities: -

1. Content Creation: -

- Plan and execute monthly content calendars.
- Create engaging posts, reels, shorts, stories, and community-focused content.
- Write powerful hooks, captions, and storytelling-style scripts.
- Generate fresh and creative content ideas every week.

2. Trend & Audience Engagement: -

- Monitor trending topics and convert them quickly into relevant content.
- Engage with users through comments, messages, and community interactions.
- Build a strong online presence for all our apps across platforms.

3. Brand Growth: -

- Increase followers, engagement, shares, and brand visibility.
- Maintain consistent branding across all platforms.
- Collaborate with designers and video editors for fast execution.

4. Analytics & Reporting: -

- Track performance metrics: reach, shares, saves, engagement rate.
- Identify which content works best and adjust strategy accordingly.
- Prepare weekly and monthly performance reports.

5. Campaigns & Creatives: -

- Create social media campaigns for app feature launches and updates.
- Produce educational, emotional, and problem-solving content that users like to share.
- Develop user stories, testimonials, and product-feature videos.

6.



On-Camera Presence & Personal Branding: -

- Be the primary on-camera representative (face) for the company's social media channels.
- Confidently appear in reels, short-form videos, educational content, product demonstrations, and promotional campaigns.
- Independently shoot and record videos featuring app updates, tutorials, trends, and engaging content using office or outdoor locations as required.
- Present information in a professional, engaging, and camera-friendly manner to build trust and strengthen the brand's online presence.
- Stay comfortable experimenting with different content formats, storytelling styles, and trending video concepts while representing the company.

Required Skills: -

- Strong understanding of social media content dynamics.
- Experience in creating reels, shorts, and trending video formats.
- Excellent copywriting skills and ability to write high-engagement hooks.
- Basic video editing and motion graphics understanding.
- Ability to research, analyze, and adapt quickly.
- Creativity with rapid execution ability.

Preferred Experience: -

- Experience creating viral or high-reach content.
- Working with mobile apps or tech products.
- Ability to produce 20–40 content ideas per week.

KPIs / Performance Metrics: -

- Growth in followers on all platforms.
- Increase in reach, engagement rate, shares, and saves.
- Frequency of high-performing or viral posts.
- Improvement in brand visibility and user interaction.
- Contribution to app installs and awareness.

📌 Social Media Executive (Surat)
🏢 Logicgo Infotech
📍 Surat