Job Title: Social Media cum Community Manager Department: Marketing / Digital / Communications Reports To: Marketing Manager or Head of Digital Job Summary: We are seeking a dynamic and creative Social Media cum Community Manager to take ownership of our brand’s online presence across all social platforms. This onsite role combines the strategic, content-driven focus of a Social Media Manager with the audience-centric, engagement-first focus of a Community Manager. You will not only plan and publish compelling content but also build, nurture, and protect our online community — turning followers into loyal advocates.

Key Responsibilities: Social Media Management Develop, execute, and manage a comprehensive social media calendar across all platforms (e.g., Instagram, Facebook, X, LinkedIn, TikTok, YouTube). Create, curate, and schedule engaging content — including text posts, images, videos, stories, and reels — tailored to each platform. Monitor social media trends, hashtags, and platform updates, adapting strategy to stay current and competitive.

Track and report on key performance metrics (reach, impressions, engagement, follower growth, click-through rates) and optimize content based on data. Collaborate with internal teams (design, video, product) to source assets and ensure a consistent brand identity.

Community

ManagementAct as the voice of the brand across all digital platforms, engaging with comments, messages, mentions, and reviews in a timely and personable manner. Build, grow, and manage an active online community by initiating conversations, asking questions, and responding to user-generated content. Monitor brand sentiment and manage crisis communication or negative feedback professionally, escalating to senior management as needed.

Identify and collaborate with influencers, brand advocates,



and micro-communities to amplify reach. Gather community feedback and insights, sharing them with the product and marketing teams to improve the brand offering.

Qualifications &

Requirements: Proven Experience: Minimum 2-3 years of experience in social media management, community management, or a related digital marketing role.

Portfolio: Robust portfolio demonstrating successful social media campaigns and community growth.

Writing Skills: Excellent written communication in [required language(s)]; ability to adopt the brand’s tone across all interactions.

Platform Expertise: Deep familiarity with major social media platforms, analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, Buffer), and scheduling software.

Community Skills: Strong empathy, patience, and the ability to handle high-pressure or difficult customer interactions diplomatically.

Creative Mindset: Ability to generate fresh content ideas and repurpose material creatively for different platforms.

Analytical Thinking: Aptitude for using data to guide content and strategic decisions.

Multitasking: Strong organizational and time-management skills; ability to manage multiple campaigns and conversations simultaneously.

Preferred Qualifications: Bachelor’s degree in Marketing, Communications, English, Mass Media, or a related field.

Experience with paid social media advertising (Meta Ads, TikTok Ads) and influencer marketing. Basic graphic design or video editing skills (e.g., Canva, Adobe Premiere, CapCut). Familiarity with community platforms (e.g., Discord, Slack, Reddit) beyond traditional social networks.

Working Conditions: Typically a seated environment. May require occasional evening/weekend work to manage real-time community conversations, live events, or content releases. High level of screen time, with frequent use of mobile apps and desktop platforms.

📌 Social Media Cum Community Manager (Navi Mumbai)
🏢 Skillset Squad Private
📍 Navi Mumbai