Job Title :Social Media & Content Coordinator

Department: Marketing / Branding

Location: Ahmedabad

Experience: 1–3 years (freshers with strong portfolio may be considered)

Job Purpose To build and manage TPP Perfumes’ social media presence and brand storytelling across LinkedIn, YouTube, and Instagram , by planning content, coordinating shoots, managing exhibition coverage, and maintaining an effective content calendar that supports recruitment, brand building, and business development.

Key Responsibilities

1. Social Media Management (LinkedIn, YouTube, Instagram)

- Plan, create, schedule, and publish engaging content for LinkedIn, YouTube, and Instagram aligned with TPP Perfumes’ brand voice.
- Adapt content format and tone for each platform (professional for LinkedIn, visual & short-form for Instagram, video-focused for YouTube)
- Respond to comments, messages, and inquiries in a timely and professional manner to build community and support employer branding.
- Monitor trends, hashtags, and competitor activity to keep TPP’s content fresh and relevant.

2. Content Planning & Calendar Management

- Develop and maintain a monthly/quarterly social media content calendar covering:
- Brand posts (products, capabilities, plant, quality)
- Festival, industry, and corporate updates
- Exhibition and event-related content
- Ensure timely delivery of posts as per the calendar and coordinate with internal teams for inputs and approvals.
- Track performance (reach, engagement, followers, video views) and share periodic reports with suggestions for improvement.

3. Shoot Coordination & Content Creation

- Coordinate and manage photo and video shoots for:
- Product shoots (perfume bottles, packaging, variants)
- Plant & process visuals (manufacturing, quality checks, R&D;)




- Team & culture content (employees, events, celebrations)
- Exhibition booths, stalls, and event coverageindeed+2
- Work with internal teams and external photographers/videographers/editors to ensure high-quality output.
- Assist in scripting, storyboarding, and basic editing of reels, shorts, and videos suitable for Instagram and YouTube.
- Ensure all visual content follows TPP’s brand guidelines (logo usage, colours, fonts, tone).

4. Exhibition & Event Coverage

- Plan and execute social media coverage for exhibitions, trade fairs, and corporate events :
- Pre-event teasers and invitations
- Live updates, reels, stories during the event
- Post-event highlights, thank-you posts, and lead-generation
- Coordinate with the sales and business development team to capture key moments, visitor interactions, and product demonstrations.
- Maintain an archive of exhibition creatives, photos, and videos for future use.

Required Qualifications & Skills

- Bachelor’s degree in Marketing, Mass Communication, Journalism, Design , or related field (or equivalent practical experience).
- 1–3 years of experience in social media management, content creation, or digital marketing (manufacturing/FMCG/perfume/cosmetics background is a plus).
- Solid understanding of LinkedIn, Instagram, and YouTube algorithms, formats, and best practices.
- Hands-on experience with:
- Content scheduling tools (e.g., Meta Business Suite, Buffer, Later, etc.)
- Basic design tools (Canva, Photoshop, etc.)
- Basic video editing (mobile or desktop tools)
- Good written and verbal English ; Gujarati/Hindi is an advantage for local connect.
- Creative, proactive, and comfortable working in a factory + corporate environment.
- Ability to travel occasionally for exhibitions, shoots, and plant visits.

📌 Social Media & Content Coordinator (Ahmedabad)
🏢 TPP Perfumes
📍 Ahmedabad