Designation: Social Media Content Creator

Job Summary

We are looking for a creative and trend-savvy Social Media Content Creator who can take ownership of our social media pages and content—from ideation and scripting to Reel shoots, UGC content, product shoots, and video editing.

The ideal candidate should be comfortable being on camera or coordinating talent/models, understand Instagram trends, and have the creativity to turn our products into engaging, high-performing social media content.

Key Responsibilities

Content Creation & Social Media

- Plan and create engaging content for Instagram, Facebook, YouTube Shorts, and other social platforms.
- Develop creative content ideas based on current social media trends, brand campaigns, and product launches.
- Create a monthly/weekly content calendar in coordination with the marketing team.
- Develop content around products, new launches, styling, gifting, behind-the-scenes, offers, events, and brand stories.
- Write basic scripts, hooks, captions, and concepts for Reels and short-form videos.

Reels – Shoot & Production

- Independently shoot Reels and short-form videos for the brand.
- Plan the concept, shot list, location, props, styling, and basic production requirements.
- Handle mobile/camera-based Reel shoots and ensure good framing, lighting, composition, and audio.
- Shoot product-focused, lifestyle, fashion, BTS, trending, educational, and promotional Reels.
- Identify and adapt relevant Instagram trends, sounds, formats, and content styles.
- Coordinate with models, employees, influencers, creators,



and other talent for shoots.

UGC Content

- Create authentic and engaging UGC-style videos for products and campaigns.
- Plan and execute UGC shoots including scripting, shooting, direction, and basic editing.
- Develop concepts such as:
- Product reviews
- Unboxing videos
- "Get Ready With Me" / styling content
- Product demonstrations
- Before & after
- Problem/solution videos
- Customer-style testimonials
- Behind-the-scenes content
- Coordinate with UGC creators/influencers when required.

Video Editing

- Edit Reels, Shorts, UGC videos, product videos, and campaign content.
- Add music, trending audio, text, captions, transitions, effects, voiceovers, and subtitles.
- Create multiple versions/formats of content for different platforms.
- Ensure videos are visually engaging and aligned with the brand identity.

On-Camera Content

- Comfortable appearing in Reels and social media content when required.
- Ability to present products naturally and confidently on camera is an advantage.
- Help coordinate internal employees/models for on-camera content.

Trend & Competitor Research

- Regularly research Instagram, YouTube, and other platforms for emerging trends and content formats.




- Identify relevant trending audio, Reel formats, hooks, transitions, and UGC styles.
- Monitor competitor and fashion/lifestyle brand content for creative inspiration.

Required Skills
- Solid understanding of Instagram Reels and short-form video content.
- Hands-on experience in Reel shooting and video creation.
- Positive knowledge of mobile/camera videography.
- Strong video editing skills using tools such as CapCut, Premiere Pro, VN, InShot, or similar.
- Good understanding of lighting, framing, composition, and basic production.
- Strong creative and storytelling skills.
- Ability to write easy scripts, hooks, and captions.
- Good understanding of UGC content and influencer-style content.
- Strong awareness of current social media trends.
- Good communication and coordination skills.
- Ability to independently manage shoots from concept to final Reel.

Preferred Candidate Profile
- 1–4 years of experience in Social Media, Content Creation, Digital Marketing, or Video Content.
- Experience with fashion, bags, accessories, beauty, lifestyle, retail, or D2C brands is preferred.
- Should have a solid portfolio/showreel of Reels, UGC videos, product shoots, and social media content.
- A candidate who can conceptualize + shoot + appear/coordinate talent + edit content independently will be preferred.
- Should be energetic, creative, proactive, and comfortable working in a fast-paced environment.

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Social Media Content Creator (Gurugram)
🏢 BAG MAKER
📍 Gurugram