We are seeking a highly analytical and commercially minded Shopify CRO Manager to own our end-to-end conversion rate optimisation programme.

The role is responsible for the complete process from insight and hypothesis through experiment design, tracking QA, launch, statistical evaluation, winner rollout and measurable CVR/revenue impact.

This position is not limited to marketplace listing optimisation, paid advertising or campaign execution. The successful candidate will improve the Shopify customer journey by working closely with dedicated Data Analyst, UI/UX, development, content and merchandising teams.

Key responsibilities

- Own the Shopify CRO roadmap across product pages, category/collection pages, search, navigation, cart and checkout.
- Analyse customer behaviour, funnel performance, device performance, engagement data and commercial results to identify conversion opportunities.
- Create structured hypotheses supported by evidence and prioritise experiments based on expected impact, confidence and effort.
- Define primary KPIs, secondary metrics, guardrail metrics, target audience, test duration and success criteria before each experiment.
- Partner with the Data Analyst to ensure accurate event tracking, dashboards, data quality and reliable post-test analysis.
- Brief UI/UX, content and development teams with clear experiment requirements and expected customer/business outcomes.
- Conduct pre-launch QA including tracking validation, mobile/desktop review, browser testing, localisation, merchandising checks and rollback readiness.




- Launch and monitor A/B tests and other controlled experiments without disrupting customer experience or trading performance.
- Evaluate test outcomes using appropriate statistical methods; distinguish meaningful uplift from inconclusive or false-positive results.
- Roll out confirmed winners, document learning, and ensure results are incorporated into future product and page templates.
- Maintain an experiment backlog, prioritisation framework, testing calendar, QA checklist and executive reporting.
- Present clear recommendations and revenue/CVR impact to senior stakeholders.

Required qualifications and experience
- 4+ years of experience in conversion rate optimisation, e-commerce growth, digital analytics, product experimentation or a related role.
- Proven experience personally owning website experiments from hypothesis to successful rollout.
- Hands-on experience with Shopify and a strong understanding of D2C e-commerce journeys.
- Strong knowledge of A/B testing, control/variant design, sample size, statistical significance, confidence levels and incremental impact.
- Experience using GA4, Google Tag Manager, Shopify Analytics and reporting tools such as Looker Studio, Power BI or Tableau.
- Ability to work effectively with Data, UI/UX, developers, content,



merchandising and commercial stakeholders.
- Strong analytical thinking, structured communication and project-management skills.
- Ability to prioritise high-impact initiatives in a fast-moving e-commerce workplace.

Preferred qualifications
- Experience with experimentation platforms such as VWO, Optimizely, Convert, AB Tasty or similar.
- SQL knowledge and experience working with product, customer or web-behaviour datasets.
- Experience with heatmaps/session-replay tools such as Hotjar, Contentsquare, Microsoft Clarity or similar.
- Experience improving international e-commerce stores, localised content or multi-market Shopify storefronts.
- Experience in fitness, consumer goods, retail or high-consideration D2C products.

How success will be measured
- Conversion-rate uplift across key Shopify journeys.
- Incremental revenue and profitability generated through experiments.
- Quality and speed of the hypothesis-to-launch process.
- Accuracy of tracking, QA and statistical evaluation.
- Number and impact of winning experiments successfully rolled out.
- Clear documentation and adoption of learnings across teams.

Application requirementCandidates should share 2-3 examples of experiments they personally owned, including:
- The hypothesis and business problem
- Primary KPI and test setup
- Test duration/sample size approach
- Result and statistical conclusion
- Final rollout decision and measurable business impact

Mail: [email protected] / [email protected]

Contact: +91 (phone hidden)

📌 Shopify CRO Manager (Chennai)
🏢 Beeyoond Gaming
📍 Chennai