Job Requirements

- Develop and execute short- and long-term SEO strategies aligned with overall business and organic growth objectives.
- Drive on-page, off-page and technical SEO optimisation across all websites to improve organic visibility, rankings and traffic.
- Conduct regular keyword research, search intent analysis and competitive benchmarking to identify current growth opportunities and optimise keyword targeting.
- Optimise key on-page elements including titles, meta descriptions, headings, internal linking, content, URLs and structured data; develop and execute an effective off-page SEO strategy.
- Analyse website user behaviour and search performance to identify opportunities for SEO-led improvements in website structure, navigation, content and user experience.
- Track and analyse SEO KPIs including organic traffic, impressions, CTR, rankings, engagement, conversions and organic revenue; identify performance gaps and recommend actionable optimisation strategies.
- Work closely with the IT/Tech team to identify and resolve technical SEO issues and improve website crawlability, indexability, Core Web Vitals and overall technical SEO health.
- Stay updated on Google algorithm updates, SEO best practices and emerging search trends, and translate these into actionable strategies.
- Partner with the Content team to develop and execute SEO-led content strategies, including content planning, optimisation,



topic opportunities and search intent alignment.
- Drive AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) initiatives to improve website visibility across AI-powered search and answer platforms.
- Drive e-commerce SEO optimisation across PLPs, PDPs and category pages, including product/category taxonomy, faceted navigation, internal linking and structured data.
- Own international SEO initiatives including keyword localisation, hreflang, country-specific optimisation and management of duplicate content across international websites.
- Use tools such as Google Search Console, GA4, Semrush/Ahrefs and Screaming Frog to conduct SEO audits, identify opportunities and measure business impact.

Work Experience

- Strong technical SEO expertise
- Strong experience in e-commerce SEO – PLP, PDP, category and product optimisation
- Experience managing large product/catalogue websites
- Strong understanding of international SEO and hreflang
- Hands-on experience with Google Search Console and GA4
- Proficiency in Screaming Frog + Semrush/Ahrefs
- Strong keyword research and content strategy skills
- Ability to diagnose traffic/ranking/CTR/conversion drops
- Experience working with developers/tech teams to implement SEO recommendations
- Strong understanding of Google algorithm updates and SERP changes
- Ability to translate SEO data into business/revenue insights

📌 SEO Executive (Bengaluru)
🏢 Titan Company
📍 Bengaluru