Senior SEO & SMO Specialist

Experience: 8–9 Years

Employment Type: Full-time

Role Overview

We are looking for a Senior SEO & SMO Specialist with 8–9 years of experience to independently own and drive the company’s organic search and social media strategy.

The role will work closely with the technical/content team for content and a graphic designer for visual assets, while taking end-to-end ownership of SEO/SMO strategy, execution, performance and reporting.

Key Responsibilities

SEO Strategy & Execution

- Develop and execute the overall SEO strategy and roadmap.
- Conduct technical SEO audits covering crawlability, indexation, site architecture, Core Web Vitals and mobile readiness.
- Drive on-page SEO including keyword mapping, internal linking, meta tags and structured data/schema.
- Manage off-page SEO, link building, digital PR and outreach initiatives.
- Monitor search performance and algorithm updates and recommend corrective actions.
- Coordinate with developers on technical SEO implementation and website improvements.

Social Media Optimization

- Develop and execute organic social media strategy across LinkedIn, Facebook, Instagram and X.
- Plan and manage social media content calendars.
- Brief and coordinate with the graphic designer for required creatives and visual assets.
- Track engagement,



reach and follower growth and optimize strategy based on performance.

Analytics & Reporting

- Define KPIs and track SEO and social media performance.
- Build and maintain dashboards using GA4, Google Search Console, Looker Studio or similar tools.
- Conduct competitor and market analysis to identify growth opportunities.
- Present transparent, data-driven insights and recommendations to management.

Required Skills & Experience

- 8–9 years of hands-on experience in SEO and SMO with proven ownership of strategy and execution.
- Strong understanding of search algorithms, ranking factors, search intent and technical SEO.
- Advanced proficiency in GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Moz or similar SEO tools.
- Working knowledge of WordPress/CMS platforms and ability to coordinate with developers.
- Strong content optimization skills; content writing is not a primary requirement.
- Ability to work effectively with graphic designers and technical/content teams.
- Strong analytical, communication and stakeholder-management skills.
- High ownership, self-motivation and ability to work independently with minimal supervision.
- Proficiency in MS Excel, PowerPoint and Word.
- Bachelor’s degree in Marketing, Business, Communications, Computer Science or a related field.

📌 Senior SEO & SMO Specialist (New Delhi)
🏢 Shoghi Communications
📍 New Delhi