Job Title: Senior Product Manager

Department: Marketing / Product Management

Industry: Pharmaceutical

Experience: 3years to 8 Years

Location: Mumbai

Employment Type: Full-Time

Job Summary

We are looking for an experienced Senior Product Manager to lead the marketing and strategic management of assigned pharmaceutical brands. The candidate will be responsible for developing brand strategies, driving product growth, understanding market dynamics, and working closely with sales, medical, regulatory, and other cross-functional teams.

Key Responsibilities

- Develop and execute annual brand plans and marketing strategies for assigned pharmaceutical products.
- Manage the complete product/brand lifecycle, including new product launches and existing brand growth.
- Conduct market research, competitor analysis, prescription analysis, and identify new business opportunities.
- Develop effective brand positioning, communication strategies, and promotional campaigns.
- Prepare marketing inputs, product presentations, visual aids, detailing materials, and promotional content for the sales team.
- Work closely with the Sales and Business Development teams to achieve brand objectives.
- Collaborate with Medical, Regulatory, Supply Chain, and other internal teams to ensure timely execution of marketing initiatives.
- Engage with Key Opinion Leaders (KOLs), doctors, and healthcare professionals to understand market needs and obtain strategic insights.
- Plan and execute CMEs, conferences, doctor meetings, webinars, digital campaigns, and other HCP engagement activities.
- Monitor product performance, market share, sales trends, and competitor activities.
- Analyze sales and prescription data to identify growth opportunities and take corrective actions.
- Support new product launches, including launch planning, market assessment, positioning,



communication, and sales-force readiness.
- Develop and monitor marketing budgets and ensure effective utilization of resources.
- Work with agencies and external partners for advertising, digital marketing, PR, medical communication, and promotional activities.
- Present brand performance, strategy, and business plans to senior management.
- Mentor and guide Product Executives / Product Managers within the team.

Required Qualifications
- Bachelor's degree in Pharmacy, Life Sciences, Biotechnology, Medicine, or a related field.
- MBA/PGDM in Marketing preferred.
- 58 years of experience in Pharmaceutical Marketing/Product Management.
- Strong understanding of pharmaceutical marketing and the Indian healthcare market.
- Experience in brand management, product launches, doctor engagement, and promotional strategy.
- Strong analytical and strategic-thinking skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work effectively with Sales, Medical, Regulatory, and cross-functional teams.
- Good understanding of MS Office, particularly PowerPoint and Excel.

Preferred Experience Candidates with experience in Pharma Marketing, Chronic Therapy, Specialty Care, Consumer Healthcare, or Prescription Products will be preferred.

Key Skills

Pharma Marketing | Brand Management | Product Management | New Product Launch | Market Research | KOL Management | Doctor Engagement | Sales Strategy | Competitor Analysis | Digital Marketing | Campaign Management | Business Analytics | Team Management

Key Performance Indicators (KPIs)

- Brand sales and growth
- Market share and prescription growth
- Current product launch performance
- Doctor/KOL engagement
- Marketing campaign effectiveness
- Achievement of brand objectives
- Marketing budget efficiency
- Sales-force adoption of brand strategies

📌 Senior Product Manager (Mumbai)
🏢 Jasmin N Ansari
📍 Mumbai