A. Job Purpose

- Manage Revenue Strategy & Transformation processes within the respective regions of the airline.
- Develop, implement, and execute revenue strategies aimed at optimizing profitability and enhancing overall business performance.
- Analyze market demand trends, competitor actions, and customer behavior to forecast demand and inform strategic decisions.
- Collaborate with internal teams and external partners to align demand strategies with overall business objectives.

B. Key Accountabilities

Strategic Activities

- Lead the formulation and execution of revenue strategies for the respective regions to achieve revenue goals and maximize profitability • Analyze market trends, competitive landscape, and customer behavior to identify revenue optimization opportunities
- Prepare regular reports and presentations for senior management, providing updates on revenue performance and progress towards goals

Demand Forecasting

- Analyse historical data, market trends, and external factors to forecast passenger demand across routes and regions.
- Develop demand models and scenarios to anticipate changes in passenger behavior and travel patterns.
- Provide accurate demand forecasts to support route planning, capacity management, and revenue optimization efforts.

Regional Strategy Planning

- Drive implementation of revenue-related transformation projects in assigned regions
- Collaborate with internal teams and external partners to ensure smooth execution of transformation initiatives
- Monitor and evaluate the impact of transformation efforts on revenue, adjusting strategies as needed
- Take ownership of special revenue management projects in regions, overseeing them from conception to completion
- Identify opportunities for revenue enhancement and lead initiatives to implement pricing strategies, demand forecasting, inventory controls,



and seat allocation to maximize revenue across various routes and fare classes
- Utilize data-driven insights to inform decisions on revenue strategies, pricing adjustments, and market positioning
- Conduct comprehensive analysis of revenue performance, demand patterns, and customer segmentation to identify growth opportunities • Develop key performance indicators (KPIs) to measure the success of revenue strategies and transformation initiatives
- Collaborate closely with Sales, Marketing, Operations, and Finance teams to align revenue strategies with overall business objectives
- Coordinate with regional leadership to seamlessly integrate revenue strategies with regional business plans

Pricing and Revenue Management

- Work closely with the revenue management team to develop pricing strategies that maximize revenue while balancing demand and capacity constraints.
- Analyse pricing elasticity and demand response to pricing changes to optimize revenue generation.
- Monitor competitor pricing actions and market dynamics to inform pricing decisions and revenue management strategies.

Market Analysis and Insights

- Conduct market research and analysis to identify demand drivers, competitive trends, and growth opportunities.
- Provide insights and recommendations to senior management based on market analysis and demand forecasts.
- Monitor industry trends and regulatory developments that may impact demand and revenue performance.

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR. C. Skills/Qualities Required

- Planning & coordination skills
- Customer centricity
- Negotiation skills
- Stakeholder Management
- Project Management
- Analytical skills
- Strategy & Planning Skills

📌 Senior Manager- Region Strategy (Revenue Management) (Gurugram)
🏢 Air India
📍 Gurugram